Lean Website Development & Optimization
Categories
Skills
Project scope
What is the main goal for this project?
Organization Description: [Please share any context around your organization and how this project coincides with wider Organizational goals]
Note for employers: By clearly defining the scope, students can grasp the project's depth and requirements, ensuring they can meet expectations within the designated timeframe.
Project Overview:
This project focuses on building or optimizing a simple, high-impact website for our organization, designed for visibility, functionality, and accessibility. Learners will develop or enhance a lightweight site using tools like Wix, Squarespace, or WordPress, ensuring it supports outreach, donations, and credibility.
Project Duration: 6 Weeks
Project Hours: 150
Project Hours Per Learner: 30
Organization Description: [Please share any context around your organization and how this project coincides with wider Organizational goals]
Note for employers: By clearly defining the scope, students can grasp the project's depth and requirements, ensuring they can meet expectations within the designated timeframe.
Project Overview:
This project focuses on building or optimizing a simple, high-impact website for our organization, designed for visibility, functionality, and accessibility. Learners will develop or enhance a lightweight site using tools like Wix, Squarespace, or WordPress, ensuring it supports outreach, donations, and credibility.
Project Duration: 6 Weeks
Project Hours: 150
Project Hours Per Learner: 30
What tasks will Students need to complete to achieve the project goal?
Project Scope & Expectations:
Learners will engage in:
- Creating or improving a basic informational website aligned with the organization’s branding and goals
- Ensuring mobile responsiveness and ADA/WCAG accessibility compliance
- Implementing basic SEO and a Google Business Profile to improve online presence
- Setting up essential features like contact forms, newsletters, and donation buttons (if applicable)
- Documenting processes and providing a basic website maintenance guide for internal staff
Project Timeline & Deliverables:
Week 1: Project Kickoff & Needs Assessment (~2 hours per learner)
- Team introductions and review of project scope
- Overview of the organization’s mission, website goals, and target audience
- Review of any existing website or digital assets
- Define functional goals and key website pages
Week 2: Initial Design & Platform Setup (~4 hours per learner)
- Select platform (e.g., Wix, WordPress, Squarespace)
- Draft site structure and key page layouts (homepage, about, contact, etc.)
- Assign learner roles for development tasks
Deliverable: Initial site structure and layout wireframes (PDF or shared document)
Week 3: Site Development & Core Content (~6 hours per learner)
- Build out core site pages using approved content and branding
- Implement embedded forms, buttons, and any third-party tools
- Ensure functional navigation and site organization
Deliverable: Functional draft of the live website (staging link with documentation of completed sections)
Week 4: SEO, Mobile & Accessibility Enhancements (~6 hours per learner)
- Ensure mobile responsiveness across all pages
- Apply basic SEO (metadata, alt tags, keyword headers)
- Use free tools to assess ADA/WCAG compliance and adjust formatting as needed
Deliverable: SEO & Accessibility Review Summary (document outlining checks and fixes)
Week 5: Final Touches & Employer Review (~6 hours per learner)
- Collect employer feedback and make content or layout revisions
- Test contact forms, links, and basic site functionality
- Prepare for handoff and presentation
Deliverable: Final live website link and completion checklist (shared via doc or spreadsheet)
Week 6: Handoff & Documentation (~6 hours per learner)
- Compile and finalize internal documentation for future updates
- Present a project summary and demonstration of the website
- Deliverables: Website Maintenance Guide (PDF format, with screenshots or step-by-step guidance)
- Final Website Demo Presentation (slide deck outlining goals, structure, and handoff details)
Final Deliverables:
- Fully functional website with homepage, contact form, and basic SEO
- Accessibility & mobile responsiveness summary
- Website Maintenance Guide for future updates
- Presentation deck summarizing project scope, structure, and recommendations
Working Expectations:
Learners are expected to receive practical real world job experience in exchange for completion of tangible deliverables of a successfully completed project. Employers are expected to provide mentorship, guidance, and clear expectations to students and regular communication with the AscentUP team.
Project Scope & Expectations:
Learners will engage in:
- Creating or improving a basic informational website aligned with the organization’s branding and goals
- Ensuring mobile responsiveness and ADA/WCAG accessibility compliance
- Implementing basic SEO and a Google Business Profile to improve online presence
- Setting up essential features like contact forms, newsletters, and donation buttons (if applicable)
- Documenting processes and providing a basic website maintenance guide for internal staff
Project Timeline & Deliverables:
Week 1: Project Kickoff & Needs Assessment (~2 hours per learner)
- Team introductions and review of project scope
- Overview of the organization’s mission, website goals, and target audience
- Review of any existing website or digital assets
- Define functional goals and key website pages
Week 2: Initial Design & Platform Setup (~4 hours per learner)
- Select platform (e.g., Wix, WordPress, Squarespace)
- Draft site structure and key page layouts (homepage, about, contact, etc.)
- Assign learner roles for development tasks
Deliverable: Initial site structure and layout wireframes (PDF or shared document)
Week 3: Site Development & Core Content (~6 hours per learner)
- Build out core site pages using approved content and branding
- Implement embedded forms, buttons, and any third-party tools
- Ensure functional navigation and site organization
Deliverable: Functional draft of the live website (staging link with documentation of completed sections)
Week 4: SEO, Mobile & Accessibility Enhancements (~6 hours per learner)
- Ensure mobile responsiveness across all pages
- Apply basic SEO (metadata, alt tags, keyword headers)
- Use free tools to assess ADA/WCAG compliance and adjust formatting as needed
Deliverable: SEO & Accessibility Review Summary (document outlining checks and fixes)
Week 5: Final Touches & Employer Review (~6 hours per learner)
- Collect employer feedback and make content or layout revisions
- Test contact forms, links, and basic site functionality
- Prepare for handoff and presentation
Deliverable: Final live website link and completion checklist (shared via doc or spreadsheet)
Week 6: Handoff & Documentation (~6 hours per learner)
- Compile and finalize internal documentation for future updates
- Present a project summary and demonstration of the website
- Deliverables: Website Maintenance Guide (PDF format, with screenshots or step-by-step guidance)
- Final Website Demo Presentation (slide deck outlining goals, structure, and handoff details)
Final Deliverables:
- Fully functional website with homepage, contact form, and basic SEO
- Accessibility & mobile responsiveness summary
- Website Maintenance Guide for future updates
- Presentation deck summarizing project scope, structure, and recommendations
Working Expectations:
Learners are expected to receive practical real world job experience in exchange for completion of tangible deliverables of a successfully completed project. Employers are expected to provide mentorship, guidance, and clear expectations to students and regular communication with the AscentUP team.