Advertising & PR Campaign Plan
Timeline
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September 6, 2021Experience start
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December 7, 2021Experience end
Categories
Skills
planning project planning research methodologies situation analysis public relations campaigns marketing communications project implementation marketing public relations researchStudent-consultant groups will create a fully integrated advertising and public relations campaign for your new product or established brand. The campaign includes planning, strategy and tactic development, research, and evaluation.
Phase 1 - Project Plan: An organization representative will meet with the students to explain your company and project scope.
Phase 2 - Project Execution: Students will prepare a detailed plan for completion of the project and work on deliverables. Teams will periodically communicate with organization representative(s) as needed to complete project tasks.
Phase 3 - Outcome - Report: Students will submit their marketing communications plan to your organization, which will include the following:
- Situation analysis (research methodologies, data, and findings).
- Problems and opportunities (SWOT).
- Strategy (marketing goal, IMC objectives and strategies).
- IMC tactics section (creative strategy, recommendations, and plan).
- Implementation section (budget, schedule, and HR considerations).
- Evaluation guidelines (how the campaign success will be measured).
Project timeline
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September 6, 2021Experience start
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December 7, 2021Experience end
Project Examples
In the new semester, 2-3 groups of student-consultants will spend up to 630 hours per team developing a comprehensive advertising and public relations campaign for your organization.
Based on extensive research and analysis, each group will create a unique, tailored plan that addresses a specific challenge or opportunity your organization is facing.
Project examples may include, but are not limited to:
- Product re-branding.
- New product or service launch.
- Organizational re-branding.
Companies must answer the following questions to submit a match request to this experience:
Weekly interactions with the students remotely (approximately 8-10 hours over the duration of the project).
Provide feedback on the final report and presentation. This will be conducted via a final phone call with the instructor.
Be available for an initial phone call with the entire agency to initiate your relationship and confirm your scope is an appropriate fit for the experience.
Provide a dedicated contact who will answer periodic emails/phone calls over the duration of the project to address students questions.
Timeline
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September 6, 2021Experience start
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December 7, 2021Experience end