Digital Marketing Internship
Experience scope
Categories
Advertising Digital marketing Search engine optimization Social media marketing Website developmentSkills
business consulting digital marketing marketing strategy sales & marketing researchLooking to elevate your business, and bring it to the next level?
Bring on students from the Toronto School of Management in the Digital Marketing program to be your virtual interns, in a project-based experience.
The program focuses on marketing, advertising, promoting Google sites and managing campaigns on social networks and through the PPC marketing model. Using professional concepts from the marketing content world, using e-commerce tools, and digital research tools, advertising tools, and building the correct marketing strategy - students have the knowledge to become experts in the digital field.
Students are required to complete 240 hours of placement within 12 weeks.
These students are looking for both paid and unpaid internships with a preference for paid experiences. Please indicate in your project submission which you are able to offer.
Due to COVID-19 restrictions, student placements will only occur virtually.
Students
Deliverables will vary depending on the scope of the internship. However, these deliverables must be discussed and agreed upon prior to the start of the internship.
Project Examples
Requirements
Students can complete a substantial project for your organization over the placement period. We suggest providing a starting project, but as the placement goes on there may be other duties or projects the student is asked to complete as well. Providing a central project creates structure for the internship, and gives the student (and company) a tangible goal.
Project examples that students can complete may include, but are not limited to:
- Developing digital advertising campaigns such as presentations, websites, social media, brochures, reports and newsletters
- Making use of tools such as WordPress, HTML and CSS, Google Adwords and Google Analytics
- Improving their writing and create content for promotional purposes
- Conducting surveys to identify the interests and concerns of key stakeholders
- Building, optimizing and analyzing PPC campaigns on Google Ads and Bing Ads
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Be available for a quick phone/virtual call with the instructor to initiate your relationship and confirm your scope in an appropriate fit for the internship
Provide a dedicated contact who will act as the student's primary supervisor over the duration of the virtual placement. A secondary contact should be provided as a backup.
Provide ongoing support and mentorship to students throughout the internship. Students will interact virtually with their primary contact no less than once a week.