MBA Social Media Content Strategy

MKTG 6226 F
Closed
Main contact
Schulich School of Business
Toronto, Ontario, Canada
Mark Silver
Instructor
3
Timeline
  • January 29, 2018
    Experience start
  • January 19, 2018
    Meet with instructor to discuss January 30th presentation.
  • March 6, 2018
    Experience end
Experience
1 projects wanted
Dates set by experience
Preferred companies
Anywhere
Large enterprise, Small to medium enterprise
Any industries

Experience scope

Categories
Marketing strategy
Skills
content digital marketing marketing strategy social media social media marketing
Student goals and capabilities

MBA Student-consultants will analyze a marketing challenge or opportunity and provide a tailored strategy leveraging content and social media marketing.

Students

Students
Undergraduate
Any level
25 Students
Project
25 hours per Student
Students self-assign
Teams of 5
Expected outcomes and deliverables

Phase 1 – Project Plan: An organization representative will provide details of a marketing challenge or opportunity during an in-person presentation on January 30th at 12:00pm, accompanied by a written brief.

Phase 2 – Project Execution: Students will prepare a detailed plan for completion of the project and work on deliverables. Teams will periodically communicate with organization representative(s) as needed to complete project tasks.

Phase 3 - Outcome - Report and Presentation: Students will conduct and interactive presentation of their recommendations on March 6th at 11:30am.

Project timeline
  • January 29, 2018
    Experience start
  • January 19, 2018
    Meet with instructor to discuss January 30th presentation.
  • March 6, 2018
    Experience end

Project Examples

Requirements

Beginning this January, 25 MBA student-consultants will spend time exploring a social content marketing challenge or opportunity for your organization. Up to 5 groups will provide strategies based on content and social media marketing that will grow your business and help to meet your objectives.

Recommendations are based on details that you provide during an in-person presentation along with a written brief. Student-consultants extensively research and analyze effective solutions, while guided by an instructor with over 20 years of marketing experience.

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

  • Q1 - Checkbox
  • Q2 - Checkbox
  • Q3 - Checkbox
  • Q4 - Checkbox
  • Q5 - Checkbox