MBA Social Media Marketing Plan
Timeline
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May 12, 2018Experience start
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May 13, 2018Q&A
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June 15, 2018Mid-Project Check in
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July 8, 2018Experience end
Timeline
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May 12, 2018Experience start
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May 13, 2018Q&A
Meeting between students and organization to confirm project details
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June 15, 2018Mid-Project Check in
Meeting between the students and industry partner to confirm everything is on track.
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July 8, 2018Experience end
Experience scope
Categories
Market research Marketing strategySkills
social media marketing content marketing strategic marketing2-3 groups of MBA student-consultants will create a strategic Social Media Marketing Plan for your organization.
Students
Student groups will create a comprehensive social media marketing and communications plan using a customer-centric approach, consisting of two parts:
- Part 1: Insights Students conduct research to inform a sound strategic plan and are encouraged to acquire feedback from the instructors prior to the final delivery. Students outline the project objectives, client needs, preferences and behaviours, brand current state, competitive landscape, etc.
- Part 2: Strategic Plan Based on the findings from Part 1, students recommend a solution for the organization to meet its objectives through leveraging social media.
The 2-3 presentations will be scheduled for July 8th and be 20-minutes followed by a 5-minute Q & A.
Project timeline
-
May 12, 2018Experience start
-
May 13, 2018Q&A
-
June 15, 2018Mid-Project Check in
-
July 8, 2018Experience end
Timeline
-
May 12, 2018Experience start
-
May 13, 2018Q&A
Meeting between students and organization to confirm project details
-
June 15, 2018Mid-Project Check in
Meeting between the students and industry partner to confirm everything is on track.
-
July 8, 2018Experience end
Project Examples
Requirements
Starting this May, 2-3 groups MBA students will spend 100 hours per group building a strategic Social Media Marketing Plan for your organization.
Based on details you provide in an in-person presentation and written brief, student consultants will extensively research and analyze effective solutions, while guided by an instructor.
They will develop a plan for your immediate use that is designed to meet your marketing objectives.
Example objectives include, but are not limited to:
- Social tactics to support the launch of a new product, service or event
- Generating awareness of your brand to new audiences
- Integration of social content into your marketing mix
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Timeline
-
May 12, 2018Experience start
-
May 13, 2018Q&A
-
June 15, 2018Mid-Project Check in
-
July 8, 2018Experience end
Timeline
-
May 12, 2018Experience start
-
May 13, 2018Q&A
Meeting between students and organization to confirm project details
-
June 15, 2018Mid-Project Check in
Meeting between the students and industry partner to confirm everything is on track.
-
July 8, 2018Experience end