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MBA Social Media Marketing Plan

MKTG 6226
Closed
Main contact
Schulich School of Business
Schulich School of Business
Toronto, Ontario, Canada
Mark Silver
Mark Silver
Instructor
3
Timeline
  • May 12, 2018
    Experience start
  • May 13, 2018
    Q&A
  • June 15, 2018
    Mid-Project Check in
  • July 8, 2018
    Experience end
Experience
2 projects wanted
Dates set by experience
Preferred companies
Toronto, Ontario, Canada
Any
Any industries

Experience scope

Categories
Market research Marketing strategy
Skills
social media marketing content marketing strategic marketing
Student goals and capabilities

2-3 groups of MBA student-consultants will create a strategic Social Media Marketing Plan for your organization.

Students

Students
Any level
24 Students
Project
20 hours per Student
Students self-assign
Teams of 5
Expected outcomes and deliverables

Student groups will create a comprehensive social media marketing and communications plan using a customer-centric approach, consisting of two parts:

  • Part 1: Insights – Students conduct research to inform a sound strategic plan and are encouraged to acquire feedback from the instructors prior to the final delivery. Students outline the project objectives, client needs, preferences and behaviours, brand current state, competitive landscape, etc.
  • Part 2: Strategic Plan – Based on the findings from Part 1, students recommend a solution for the organization to meet its objectives through leveraging social media.

The 2-3 presentations will be scheduled for July 8th and be 20-minutes followed by a 5-minute Q & A.

Project timeline
  • May 12, 2018
    Experience start
  • May 13, 2018
    Q&A
  • June 15, 2018
    Mid-Project Check in
  • July 8, 2018
    Experience end

Project Examples

Requirements

Starting this May, 2-3 groups MBA students will spend 100 hours per group building a strategic Social Media Marketing Plan for your organization.

Based on details you provide in an in-person presentation and written brief, student consultants will extensively research and analyze effective solutions, while guided by an instructor.

They will develop a plan for your immediate use that is designed to meet your marketing objectives.

Example objectives include, but are not limited to:

  • Social tactics to support the launch of a new product, service or event
  • Generating awareness of your brand to new audiences
  • Integration of social content into your marketing mix

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

  • Q1 - Checkbox
  • Q2 - Checkbox
  • Q3 - Checkbox
  • Q4 - Checkbox
  • Q5 - Checkbox