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Social Media Marketing

MKT 490
Closed
University of Wisconsin-Parkside
University of Wisconsin-Parkside
Kenosha, Wisconsin, United States
Raghava Gundala
Associate Professor of Marketing
(1)
3
Timeline
  • February 1, 2021
    Experience start
  • May 12, 2021
    Experience end
Experience
1/1 project matches
Dates set by experience
Preferred companies
United States
Any
Retail, Food & beverage, Consumer goods & services, Cosmetics & beauty, Sports & fitness
Categories
Marketing strategy
Skills
digital marketing branding social media
Student goals and capabilities

Students will analyze your current social media strategy and make recommendations on how it can be improved. This will be outlined by an implementation plan and presentation.

We are particularly interested in companies that use Hootsuite.

Students
Undergraduate
Any level
35 Students
Project
30 hours per Student
Students self-assign
Teams of 5
Expected outcomes and deliverables

Students will submit a 10 page report including their research, analysis, insights, recommendations, and creative deliverables for social media (like target audience, creatives or advertisements, and analytics).

Students will also submit a pdf slide deck summarizing their recommendations along with additions for advertisements to share with your employees.

Project timeline
  • February 1, 2021
    Experience start
  • May 12, 2021
    Experience end
Project Examples

Students will produce suggestions and recommendations surrounding your business's key messaging, as well as a plan for implementing their ideas. A strong social media strategy can help your organization provide rich customer experiences, increase website traffic, and gain valuable customer insights.

The social media plan will outline how to either build on what you're currently doing, or improve your current plans, including suggestions like tools for social, frequency of posting, content types, hashtags, etc. for each social media platform you are working with.

Companies must answer the following questions to submit a match request to this experience:

Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.

Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.