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Virtual Internship - Strategic Relationship Marketing

B409
Closed
George Brown College
George Brown College
Toronto, Ontario, Canada
Rebecca Tapiero
She / Her
Project Coordinator, Work-integrated Learning & Experiential Education
(2)
3
Timeline
  • May 19, 2020
    Experience start
  • July 18, 2020
    Project Scope Meeting
  • August 15, 2020
    Experience end
Experience
1 projects wanted
Dates set by experience
Preferred companies
Canada
Any
Any industries

Experience scope

Categories
Communications Market research Sales strategy Marketing strategy
Skills
digital marketing sales & marketing business services business strategy marketing strategy
Student goals and capabilities

Benefits to your company

Strategic Relationship Marketing students (individuals or teams) can respond to the growing need to place the customer at the centre of your business decisions. Their skill set is critical for your company, more than ever, since modern marketing success depends on targeting and attracting new customers while retaining and strengthening relationships with your current customers at all points during their journey with you and your company. Students can help improve your application of Customer Relationship Marketing (CRM) and Customer Experience (CX) best practices, strategies, tactics, tools, and techniques. Connect with us today to secure your Strategic Relationship Marketing co-op students

Student abilities include:

Database marketing strategy, loyalty marketing, marketing research, omnichannel marketing, marketing automation of email, social media and online content for personalized customer journeys, and marketing analytics and measurement.

Students

Students
Undergraduate
Any level
1 Student
Project
360 hours per Student
Students self-assign
Individual projects
Expected outcomes and deliverables

To be decided with the industry partner and academic internship coordinator.

Project timeline
  • May 19, 2020
    Experience start
  • July 18, 2020
    Project Scope Meeting
  • August 15, 2020
    Experience end

Project Examples

Requirements

*Students are available between May 19th -August 14th and require a total of 360 hours.

1. Create a professional marketing plan using standard marketing planning processes and tools.

2. Develop a comprehensive Customer Relationship Management (CRM) marketing plan that uses a client’s current database strategy that is personalized and scalable.

3. Apply strategic communication planning processes and tools to generate leads and improve customer retention, satisfaction and profitability.

4. Evaluate data extracted from a variety of marketing technology platforms to support problem-solving and decision-making processes in marketing.

5. Apply Customer Relationship Management (CRM) and Customer Experience (CX) best practices, strategies, tactics, and techniques to strengthen customer relationships for both business-to-business (B2B) and business-to-consumer (B2C) markets.

6. Design customer experience journey mapping to identify areas to improve customer experiences and automate personalized digital marketing.

7. Apply industry standard marketing analytics and CRM platforms to sales and marketing processes.

8. Gather and analyze primary and secondary marketing research in order to support sound marketing decisions that improve customer experiences.

9. Communicate complex marketing material verbally, in writing, and digitally for a variety of audiences and purposes.

10. Model professional standards to provide reliable and actionable analysis while respecting Canadian regulation and practice related to data privacy and security.

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

  • Q - Checkbox
  • Q - Checkbox