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Content Marketing Strategy

DMK 104 (C21)
Closed
McMaster University Continuing Education
McMaster University Continuing Education
Hamilton, Ontario, Canada
Chris Rotolo
Educator
(4)
3
Timeline
  • May 4, 2020
    Experience start
  • July 27, 2020
    Experience end
Experience
4/2 project matches
Dates set by experience
Preferred companies
Anywhere
Any
Any industries
Categories
Communications Marketing strategy
Skills
content marketing social media strategy
Student goals and capabilities

Does your brand need a new content marketing strategy?

In this project, continuing education students in McMaster University’s Digital Marketing Certificate program will provide an actionable content marketing strategy that you can apply to amplify your brand and build engagement on online channels such as blogs, Facebook, Instagram and more. Corporate organizations, non-profit organizations, startups, and small businesses are welcome partners.

Students
Continuing Education
Any level
25 Students
Project
30 hours per Student
Students self-assign
Teams of 5
Expected outcomes and deliverables

The final project deliverables will include:

A written report with detailed strategy analysis and recommendations. Depending on the opportunity areas you have asked the students to address, this report can include:

· Target audience analysis or user personas

· Strategy recommendations

· Written blog posts

· Campaign briefs

· Editorial calendar for up to 3 months of content

· Framework for evaluation performance of content marketing effort

PLEASE NOTE: We do not do PPC, AdWords, print advertising, affiliate marketing or SEO/SEM.

Project timeline
  • May 4, 2020
    Experience start
  • July 27, 2020
    Experience end
Project Examples

Based on the information that you provide, students will work in groups to develop a custom content marketing strategy for your brand. Your strategy will include actionable objectives, channels and tactics, editorial calendars and metrics frameworks.

Project Examples include, but are not limited to:

· Propose tactical use of digital channels to reach the target audience

· Develop new campaign ideas for your brand

· Rework and refresh existing marketing plans to better meet your goals

· Build an editorial calendar including new content ideas and timelines

· New concepts for blog posts, social media posts, videos, podcasts and more

NOTE: Please review the all information carefully before applying. Please be aware that this is a content marketing course, and we are not able to offer a comprehensive digital marketing strategy. Also, we give preference to Canadian organizations.

Companies must answer the following questions to submit a match request to this experience:

Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course. Advise the instructor if students will be required to sign an NDA prior to beginning the project.

Provide a dedicated contact who will be available to answer periodic emails or phone calls over the duration of the project to address student’s questions or provide additional information. Minimum of 2-4 interactions with each student group leader (approximately 4-6 hours over the duration of the project). Let the students/instructor know if you will be away for an extended time (e.g., vacation).

Share feedback and recommendations about the project deliverables with the students and instructor.

There will be several student groups participating in the Riipen Assignment. To provide efficiency in the information sharing process and minimize the time commitment required by the organization, 2 - 3 web conferences may be scheduled in advance with the lead of the participating organization at the appropriate intervals. The Instructor may ask that you participate in an Instructor-led webinar session for students at the beginning of the project by providing an overview of your organization, project and desired/expected outcomes.

Provide an online video or link to your website to introduce the students to your organization prior to starting the project.