International Advertising

MKTG1184
Closed
RMIT University
Melbourne, Victoria, Australia
Educator
1
Timeline
  • August 26, 2019
    Experience start
  • September 10, 2019
    Project Scope Meeting
  • October 18, 2019
    Experience end
Experience
1 projects wanted
Dates set by experience
Preferred companies
Anywhere
Any
Any industries

Experience scope

Categories
Leadership Communications Market research Media
Skills
digital marketing branding sales & marketing marketing strategy strategy
Student goals and capabilities

We're looking for an advertising or marketing brief, preferably to launch a new brand, product or service into a new market. In particular, we have collective knowledge and expertise in the South-East Asia region, and we are also open to focusing on any market. We would like to develop a strategy plan for a brand or service, or developing an overall campaign. We are  based in Australia and would like to work online with a client based in North America.

Students

Students
Any level
18 Students
Project
36 hours per Student
Students self-assign
Teams of 4
Expected outcomes and deliverables

• Evaluate advertising approaches across differing cultures and emerging technologies.

• Critically examine advertising business environments and the impact of cultural diversity in advertising practice.

• Critically analyse issues involved in managing brands across boundaries.

• Design and evaluate advertising propositions to suit a variety of settings.

Project timeline
  • August 26, 2019
    Experience start
  • September 10, 2019
    Project Scope Meeting
  • October 18, 2019
    Experience end

Project Examples

Requirements

Our students are well-versed in responding to industry briefs and working with real clients. For example, in their Advertising Strategy course, they work with for-profit (Sleeping Duck bespoke mattress manufacturer) and not-for-profit (Red Cross Bowel Cancer awareness) clients to produce a campaign strategy and creative recommendations, which were presented back to these clients for consideration and feedback. Recent projects have included a diabetes awareness campaign in China, promoting Keep Cups into Thailand, Adidas Parley shoes made from recycled plastic waste into new markets. Combinations of traditional media and social media are used. We are based in Melbourne Australia and are looking to provide a service to a company outside of Australia. Our staff and students are experienced in working online across hemispheres and timezones.

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

  • Q - Checkbox
  • Q - Checkbox