Starting this September, groups of 4-6 MBA student-consultants will spend 200 hours per team completing an in-depth social/digital media report and presentation for your organization

Based on the information that you provide and the insights that they gain from research and evaluation, the student teams will develop a comprehensive strategic plan to achieve your long-term and short-term social media and digital marketing goals.

Project scope includes, but is not limited to the following:

Phase 1 - Online Research:

• Evaluating your current social media channels, consumer advocacy, word of mouth, feedback, and best practices.
• Evaluating your competitor’s current social media channels, consumer advocacy, word of mouth, feedback, and best practices.

Phase 2 - Digital Media Strategy:

• Establishing digital media objectives.
• Developing a digital media strategy.
• Assessing digital media vehicles and campaign tactics.
• Defining your social media campaign budget.

Phase 3 - Action Plan:

• Developing campaign evaluation metrics, based on objectives in Phase 2.
• Creating a short-term action plan for 1-6 months.
• Creating a long-term action plan for 6 months-2 years.
• Establishing a contingency plan of recommendations if things don't go as planned.