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MBA Digital & Social Media Strategy

MKTG6560
Closed
Main contact
Schulich School of Business
Schulich School of Business
Toronto, Ontario, Canada
Aleem Visram
Professor
2
Timeline
  • September 10, 2018
    Experience start
  • October 11, 2018
    Phase 1 Meeting
  • November 1, 2018
    Phase 2 Meeting
  • December 5, 2018
    Experience end
Experience
1/5 project matches
Dates set by experience
Preferred companies
Toronto, Ontario, Canada
Any company type
Any industries

Experience scope

Categories
Communications Market research Marketing strategy
Skills
digital marketing marketing research marketing strategy market analysis data analysis
Student goals and capabilities

A group of MBA student-consultants will develop a digital and social media marketing plan to meet your unique organizational goals.

Students

Students
Any level
50 Students
Project
40 hours per Student
Students self-assign
Teams of 5
Expected outcomes and deliverables

Final deliverables include:

  • A detailed 10-20 page report on their findings.
  • A 15-20 minute presentation on Wednesday, December 5, 2018.
Project timeline
  • September 10, 2018
    Experience start
  • October 11, 2018
    Phase 1 Meeting
  • November 1, 2018
    Phase 2 Meeting
  • December 5, 2018
    Experience end

Project examples

Starting this September, groups of 4-6 MBA student-consultants will spend 200 hours per team completing an in-depth social/digital media report and presentation for your organization

Based on the information that you provide and the insights that they gain from research and evaluation, the student teams will develop a comprehensive strategic plan to achieve your long-term and short-term social media and digital marketing goals.

Project scope includes, but is not limited to the following:

Phase 1 - Online Research:

  • Evaluating your current social media channels, consumer advocacy, word of mouth, feedback, and best practices.
  • Evaluating your competitor’s current social media channels, consumer advocacy, word of mouth, feedback, and best practices.

Phase 2 - Digital Media Strategy:

  • Establishing digital media objectives.
  • Developing a digital media strategy.
  • Assessing digital media vehicles and campaign tactics.
  • Defining your social media campaign budget.

Phase 3 - Action Plan:

  • Developing campaign evaluation metrics, based on objectives in Phase 2.
  • Creating a short-term action plan for 1-6 months.
  • Creating a long-term action plan for 6 months-2 years.
  • Establishing a contingency plan of recommendations if things don't go as planned.

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

  • Q1 - Checkbox
    You must be in the GTA. A representative from your organization will come to the Schulich School of Business at York University on Wed Sept 12, 2018 between 8:30am-10:30am to present the following information to the students: 1) Your company background, products or services, your positioning and offering and the key benefits 2) Your target consumer: who are they? What do they like or dislike about your products or services? 3) Your competitor: who are your top 3 competitors? How is their product or service different from yours? What do consumers like/ dislike about their product or service? 4) What marketing have you done thus far? How effective has it been? 5) What would you like to achieve from this project? What deliverables would you like the students to focus on? You will also be responsible to respond to periodic emails from students to answer any questions or concerns they may have. You must attend the student's final presentations on Wed December 5, 2018 between 8:30am-11:30am at the Schulich School of Business, York University.
  • Q2 - Checkbox
    Minimum of 2-4 interactions with the students in-person or remotely (approximately 4-6 hours over the duration of the project).
  • Q3 - Checkbox
    Provide a dedicated contact who will be available to answer periodic emails or phone calls over the duration of the project to address student’s questions or provide additional information.