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Advertising & PR Campaign Plan

COM 4958
Closed
Florida International University
Florida International University
Miami, Florida, United States
Sabrina Vollrath-Bueno
Sabrina Vollrath-Bueno
Instructor
(13)
6
Timeline
  • January 24, 2022
    Experience start
  • April 30, 2022
    Experience end
Experience
3/3 project matches
Dates set by experience
Preferred companies
United States
Any company type
Any industries
Categories
Communications Market research Competitive analysis Product or service launch Sales strategy
Skills
planning project planning research methodologies situation analysis public relations campaigns marketing communications project implementation marketing public relations research
Student goals and capabilities

Student-consultant groups will create a fully integrated advertising and public relations campaign for your new product or established brand. The campaign includes planning, strategy and tactic development, research, and evaluation.

Students
Undergraduate
Any level
60 Students
Project
90 hours per Student
Students self-assign
Teams of 7
Expected outcomes and deliverables

Phase 1 - Project Plan: An organization representative will meet with the students to explain your company and project scope.


Phase 2 - Project Execution: Students will prepare a detailed plan for completion of the project and work on deliverables. Teams will periodically communicate with organization representative(s) as needed to complete project tasks.


Phase 3 - Outcome - Report: Students will submit their marketing communications plan to your organization, which will include the following:

  • Situation analysis (research methodologies, data, and findings).
  • Problems and opportunities (SWOT).
  • Strategy (marketing goal, IMC objectives and strategies).
  • IMC tactics section (creative strategy, recommendations, and plan).
  • Implementation section (budget, schedule, and HR considerations).
  • Evaluation guidelines (how the campaign success will be measured).



Project timeline
  • January 24, 2022
    Experience start
  • April 30, 2022
    Experience end
Project Examples

In the new semester, 2-3 groups of student-consultants will spend up to 630 hours per team developing a comprehensive advertising and public relations campaign for your organization.


Based on extensive research and analysis, each group will create a unique, tailored plan that addresses a specific challenge or opportunity your organization is facing.


Project examples may include, but are not limited to:

  • Product re-branding.
  • New product or service launch.
  • Organizational re-branding.


Linked templates
B2C Product Launch to New Market Research View all
Companies must answer the following questions to submit a match request to this experience:

Be available for an initial phone call with the entire agency to initiate your relationship and confirm your scope is an appropriate fit for the experience.

Provide a dedicated contact who will answer periodic emails/phone calls over the duration of the project to address students questions.

Weekly interactions with the students remotely (approximately 8-10 hours over the duration of the project).

Provide feedback on the final report and presentation. This will be conducted via a final phone call with the instructor.