Integrated Marketing Communications
Main contact
Timeline
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September 30, 2020Experience start
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October 31, 2020IMC Plan Draft
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November 26, 2020Project Check-In
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December 12, 2020Experience end
Timeline
-
September 30, 2020Experience start
-
October 31, 2020IMC Plan Draft
A word document draft outlining research and thinking for the plan. Details are available on course site.
-
November 26, 2020Project Check-In
Students will provide companies with an update on the progress of their IMC plans. Students should also reach out to their company contacts to schedule an update call (if they haven't done so recently).
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December 12, 2020Experience end
Experience scope
Categories
Communications Market research Sales strategy Marketing strategySkills
digital marketing competitive analysis sales & marketing marketing strategy business strategyStudent-consultant from Southern Alberta Institute of Technology (SAIT) will work in teams to develop a comprehensive integrated marketing communication (IMC) campaign, including research, planning, creative, and media aspects.
Students
1) A one-page overview of their thinking to inform the plan and course-correct if needed
2) A complete marketing communications plan
3) Mock-ups of traditional and digital forms of promotions
Project timeline
-
September 30, 2020Experience start
-
October 31, 2020IMC Plan Draft
-
November 26, 2020Project Check-In
-
December 12, 2020Experience end
Timeline
-
September 30, 2020Experience start
-
October 31, 2020IMC Plan Draft
A word document draft outlining research and thinking for the plan. Details are available on course site.
-
November 26, 2020Project Check-In
Students will provide companies with an update on the progress of their IMC plans. Students should also reach out to their company contacts to schedule an update call (if they haven't done so recently).
-
December 12, 2020Experience end
Project examples
In groups of 4-5, students will spend approx. 30 hours each to complete an internal and external research for their client in developing a promotional marketing campaign for:
- Rebranding
- Increase brand awareness
- New product launch
- Expansion to new target markets of segments
- Event promotion
- Volunteer recruitment
- Or any other promotion-related challenge.
Students will work with clients to develop an innovative campaign that will be graded, but final work will become the IP of the client.
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
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Q1 - Checkbox
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Q2 - Checkbox
Main contact
Timeline
-
September 30, 2020Experience start
-
October 31, 2020IMC Plan Draft
-
November 26, 2020Project Check-In
-
December 12, 2020Experience end
Timeline
-
September 30, 2020Experience start
-
October 31, 2020IMC Plan Draft
A word document draft outlining research and thinking for the plan. Details are available on course site.
-
November 26, 2020Project Check-In
Students will provide companies with an update on the progress of their IMC plans. Students should also reach out to their company contacts to schedule an update call (if they haven't done so recently).
-
December 12, 2020Experience end