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Improve your Tourism or Hospitality Business Outcomes

BUSM4573
Closed
RMIT University
RMIT University
Melbourne, Victoria, Australia
Dr. Scott McDonald
Dr. Scott McDonald
Lecturer
(1)
5
Timeline
  • June 27, 2022
    Experience start
  • June 29, 2022
    Project Scope Meeting
  • September 12, 2022
    Experience end
Experience
2 projects wanted
Dates set by experience
Preferred companies
Anywhere
Any
Hospitality, Travel & tourism
Categories
Advertising Lead generation Communications Hospitality, tourism & culinary arts
Skills
digital marketing business services promotional strategy presentation skills marketing strategy
Student goals and capabilities

Our students are available for assisting to solve any business problem (internal or external) related to the Tourism & Hospitality industry.

Our students offer recommendations for marketing campaigns, design (property or website), human resources challenges or other business improvement outcomes. This course is focused on soft-skills development and as an elective we have students from many disciplines enrolled bringing with them a variety of talents and interests from the School of Business and Management. We are based in Vietnam and are looking forward to working with you online.

Students
Undergraduate
Any level
30 Students
Project
6 hours per Student
Students self-assign
Teams of 6
Expected outcomes and deliverables

Generally, our projects are two part...the first is a written report. This includes a typical business style report including an Executive Summary, Introduction/Background, Analysis, Findings, Recommendations, Conclusion, References/Appendix. The second part is usually a video presentation about the project.

These would be shared with the industry partner at the end of the semester.

Project timeline
  • June 27, 2022
    Experience start
  • June 29, 2022
    Project Scope Meeting
  • September 12, 2022
    Experience end
Project Examples

Our last project was with a beach-side resort in central Vietnam that was not drawing many visitors. They asked for our help to determine why and recommend solutions to their problem. The students worked with the resort to come up with additional activities, redesigned their website, and made marketing suggestions that were well received by the resort.

Companies must answer the following questions to submit a match request to this experience:

Provide overall constructive feedback to the students if contact is established between the company and particular groups of students.

Be available for a quick video call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.

Provide a dedicated contact who is available to answer periodic emails or video calls over the duration of the project to address students' questions.