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Virtual Internship - MARKETING MANAGEMENT - FINANCIAL SERVICES

B406
Closed
George Brown College
George Brown College
Toronto, Ontario, Canada
Rebecca Tapiero
She / Her
Project Coordinator, Work-integrated Learning & Experiential Education
(2)
3
Timeline
  • May 19, 2020
    Experience start
  • July 18, 2020
    Project Scope Meeting
  • August 15, 2020
    Experience end
Experience
30 projects wanted
Dates set by experience
Preferred companies
Canada
Any
Any industries

Experience scope

Categories
Market research Operations Project management Sales strategy Marketing strategy
Skills
digital marketing sales & marketing business services business strategy marketing strategy
Student goals and capabilities

Benefits to your company

Marketing Management-Financial services students (individuals or teams) can: • Apply marketing concepts and principles to the financial services sector in Canadaand globally • Develop and implement effective strategic marketing plans for financial products and services • Use industry standard software to analyze data to provide marketing insights and create professional marketing analysis reports and presentations.

Students immersed in this area of marketing combines an understanding of the special needs of financial services customers with strong marketing acumen. Students have the necessary skills successfully market to different customers and build long-term profitable relationships with them. Over the course of their studies students take 2 Canadian Securities Courses (CSC), which better equips them to successfully pass their CSC examination. *

*Note: George Brown College is not affiliated with the Canadian Securities Institute

Students

Students
Undergraduate
Any level
1 Student
Project
360 hours per Student
Students self-assign
Individual projects
Expected outcomes and deliverables

To be decided with the industry partner and academic internship coordinator.

Project timeline
  • May 19, 2020
    Experience start
  • July 18, 2020
    Project Scope Meeting
  • August 15, 2020
    Experience end

Project Examples

Requirements

*Students are available between May 19th -August 14th and require a total of 360 hours.

1. Formulate a marketing plan that will meet the needs or goals of a business or organization.

2. Develop an integrated marketing communications plan for a product, concept, good and/or service based on an identified market need or target.

3. Formulate strategies for developing new and/or modified products, concepts, goods and services that respond to evolving market needs.

4. Develop strategies for the efficient and effective placement/distribution of products, concepts, goods, and services that respond to evolving markets.

5. Evaluate the impact of using different marketing strategies for a product, concept, good and/or service, on the finances, Return on Investment (ROI) and business goals of an organization.

6. Evaluate the viability of a concept, product, good and/or service in a local, national or international markets.

7. Conduct market research to provide information needed to make marketing decisions.

8. Communicate marketing information persuasively and accurately in oral, written, graphic and interactive media formats.

9. Plan, prepare and deliver a sales presentation or pitch that addresses the needs of the client.

10. Develop strategies with clients, customers, and consumers and others to grow and maintain relationships.

11. Develop learning and development strategies and plans to enhance professional growth in the field.

12. Apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment, and self-employment initiatives.

13. Participate in and contribute to a framework of organizational policies and practices, when conducting business of the organization.

14. Apply the principles of business ethics and corporate social responsibility to business decisions.

15. Employ the management techniques of planning, organizing, directing, and controlling of marketing functions and activities in response to the business needs of the organization.

16. Develop marketing strategies for financial products and services that respond to evolving market needs.

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

  • Q - Checkbox
  • Q - Checkbox