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Virtual Internship - SPORT AND EVENT MARKETING

B158
Closed
George Brown College
George Brown College
Toronto, Ontario, Canada
Rebecca Tapiero
She / Her
Project Coordinator, Work-integrated Learning & Experiential Education
(2)
3
Timeline
  • May 19, 2020
    Experience start
  • July 18, 2020
    Project Scope Meeting
  • August 15, 2020
    Experience end
Experience
30 projects wanted
Dates set by experience
Preferred companies
Canada
Any
Any industries

Experience scope

Categories
Market research Operations Project management Sales strategy Marketing strategy
Skills
digital marketing competitive analysis sales & marketing business strategy marketing strategy
Student goals and capabilities

Benefits to your company

Sport and Event Marketing students (individuals or teams) can: • Develop integrated marketing and media plans for arts, entertainment, cause-related marketing, and the sports industry • Plan, execute and evaluate comprehensive events utilizing project management and team-building skills • Develop and evaluate sponsorship activation opportunities from the value perspective of the consumer, property, and the buyer.

Students are poised to succeed in the integrated work areas of sport, arts and entertainment, and not- for-profit enterprises. These students can examine and provide solutions to your organizations application of Sport and Event Marketing best practices, strategies, tactics, tools and techniques.

Students

Students
Undergraduate
Any level
1 Student
Project
360 hours per Student
Students self-assign
Individual projects
Expected outcomes and deliverables

To be decided with the industry partner and academic internship coordinator.

Project timeline
  • May 19, 2020
    Experience start
  • July 18, 2020
    Project Scope Meeting
  • August 15, 2020
    Experience end

Project Examples

Requirements

*Students are available between May 19th -August 14th and require a total of 360 hours.

Student abilities include:

1. Apply marketing concepts to industries directly associated with sports, arts, entertainment or causes.

2. Develop integrated marketing and media plans featuring consumer-oriented objectives, strategies, tactics, budgetary considerations and return on investment (ROI) metrics.

3. Plan, execute and evaluate comprehensive events utilizing project management and team building skills as required.

4. Develop and evaluate sponsorship activation opportunities from the value perspective of the consumer, property and buyer.

5. Create professional and persuasive written, digital and other presentation formats using industry standard software.

6. Analyze and interpret marketing activities using criteria related to sales forecasting, budgeting, financial health and performance metrics.

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

  • Q - Checkbox
  • Q - Checkbox