Integrated Marketing Communication
Timeline
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October 25, 2020Experience start
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November 5, 2020Project Scope Meeting
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November 15, 2020Story Board
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November 30, 2020Final Project Draft Submission
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December 11, 2020Experience end
Timeline
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October 25, 2020Experience start
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November 5, 2020Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
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November 15, 2020Story Board
Storyboarding is a creative and effective tool for selling new ideas to a selected target audience. You are encouraged to use imagination and creativity to integrate low-tech/high-tech resources to produce a persuasive storyboard.
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November 30, 2020Final Project Draft Submission
Final Project Draft submission to the instructor for suggestions and improvements.
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December 11, 2020Experience end
Categories
Communications Marketing strategySkills
competitive analysis research integrated marketing communicationsDoes your organization have a marketing communications challenge you want to tackle? It takes an average of seven interactions with your brand before a customer buys. Make sure each interaction is working effectively towards a common goal with an integrated marketing and communications plan. Based on your organizational goals, a student team will develop a unique marketing communications campaign, informed by primary and secondary market research.
Final deliverables might include:
1. A 10 to 15 -page report including:
An Executive Summary.
A qualitative and quantitative research summary.
A media plan for each communication channel.
An implementation schedule and feasibility study.
KPI Measurements.
References and Appendices, including raw data.
2. A 10-minute presentation with Voice Over the PowerPoint.
Project timeline
-
October 25, 2020Experience start
-
November 5, 2020Project Scope Meeting
-
November 15, 2020Story Board
-
November 30, 2020Final Project Draft Submission
-
December 11, 2020Experience end
Timeline
-
October 25, 2020Experience start
-
November 5, 2020Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
-
November 15, 2020Story Board
Storyboarding is a creative and effective tool for selling new ideas to a selected target audience. You are encouraged to use imagination and creativity to integrate low-tech/high-tech resources to produce a persuasive storyboard.
-
November 30, 2020Final Project Draft Submission
Final Project Draft submission to the instructor for suggestions and improvements.
-
December 11, 2020Experience end
Project Examples
Students will conduct extensive research to create a comprehensive and consistent marketing campaign for your organization.
Project examples include, but are not limited to:
- Recommending changes to advertising and PR materials for improved consistency across your organization’s existing marketing campaign.
- Creating an integrated marketing campaign for a new product or service.
- Creating a rebranding campaign for an existing product.
- Creating a social media or new media campaign to complement existing marketing communications.
Companies must answer the following questions to submit a match request to this experience:
Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.
Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.
Provide an opportunity for students to present their work and receive feedback.
Timeline
-
October 25, 2020Experience start
-
November 5, 2020Project Scope Meeting
-
November 15, 2020Story Board
-
November 30, 2020Final Project Draft Submission
-
December 11, 2020Experience end
Timeline
-
October 25, 2020Experience start
-
November 5, 2020Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
-
November 15, 2020Story Board
Storyboarding is a creative and effective tool for selling new ideas to a selected target audience. You are encouraged to use imagination and creativity to integrate low-tech/high-tech resources to produce a persuasive storyboard.
-
November 30, 2020Final Project Draft Submission
Final Project Draft submission to the instructor for suggestions and improvements.
-
December 11, 2020Experience end