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Integrated Marketing Communication

MBA 753
Closed
University of Wisconsin-Parkside
University of Wisconsin-Parkside
Kenosha, Wisconsin, United States
Raghava Gundala
Associate Professor of Marketing
(1)
3
Timeline
  • October 25, 2020
    Experience start
  • November 5, 2020
    Project Scope Meeting
  • November 15, 2020
    Story Board
  • November 30, 2020
    Final Project Draft Submission
  • December 11, 2020
    Experience end
Experience
2/1 project matches
Dates set by experience
Preferred companies
Kenosha, Wisconsin, United States
Any
Any industries
Categories
Communications Marketing strategy
Skills
competitive analysis research integrated marketing communications
Student goals and capabilities

Does your organization have a marketing communications challenge you want to tackle? It takes an average of seven interactions with your brand before a customer buys. Make sure each interaction is working effectively towards a common goal with an integrated marketing and communications plan. Based on your organizational goals, a student team will develop a unique marketing communications campaign, informed by primary and secondary market research.

Students
Graduate
Any level
20 Students
Project
15 hours per Student
Students self-assign
Teams of 5
Expected outcomes and deliverables

Final deliverables might include:

1. A 10 to 15 -page report including:

An Executive Summary.
A qualitative and quantitative research summary.
A media plan for each communication channel.
An implementation schedule and feasibility study.
KPI Measurements.
References and Appendices, including raw data.

2. A 10-minute presentation with Voice Over the PowerPoint.

Project timeline
  • October 25, 2020
    Experience start
  • November 5, 2020
    Project Scope Meeting
  • November 15, 2020
    Story Board
  • November 30, 2020
    Final Project Draft Submission
  • December 11, 2020
    Experience end
Project Examples

Students will conduct extensive research to create a comprehensive and consistent marketing campaign for your organization.

Project examples include, but are not limited to:

  • Recommending changes to advertising and PR materials for improved consistency across your organization’s existing marketing campaign.
  • Creating an integrated marketing campaign for a new product or service.
  • Creating a rebranding campaign for an existing product.
  • Creating a social media or new media campaign to complement existing marketing communications.
Companies must answer the following questions to submit a match request to this experience:

Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.

Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.

Provide an opportunity for students to present their work and receive feedback.