Marketing Communications Consultancy
Timeline
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May 10, 2021Experience start
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February 27, 2021Project Scope Meeting
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June 16, 2021Final Presentation
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July 16, 2021Experience end
Timeline
-
May 10, 2021Experience start
-
February 27, 2021Project Scope Meeting
Meeting between students and organization to confirm: project scope, communication styles, and important dates. Client must brief students in person or via SKYPE and must be in classroom (in person) for final presentation. The more involved the client is, the better the experience for all.
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June 16, 2021Final Presentation
Clients must be in classroom (in person) for final presentation. The more involved the client is, the better the experience for all.
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July 16, 2021Experience end
Categories
Communications Market research Marketing strategySkills
advertising public relations marketing research creative strategy communications strategyStudent-consultants will work in groups to develop an integrated marketing communications plan for your organization.
The ideal company is a B2C type of company and interested in young adult and multicultural markets.
Each student-consultant group will submit a complete Campaign Plan Book including, but not limited to the following:
- Executive Summary
- Situation Analysis (Secondary Research)
- Problems and Opportunities (SWOT)
- Primary Research (qualitative and quantitative)
- Creative Recommendations
- Media Plan (social media, online advertising, offline marketing, etc.)
- Public Relations Plan
- Administrative Implementation Section
- Evaluation Section
- Limitations
- Bibliography
- Appendix (All documents used in the development of the campaign)
- Brief Student Bio (one paragraph on each team member with photo)
Project timeline
-
May 10, 2021Experience start
-
February 27, 2021Project Scope Meeting
-
June 16, 2021Final Presentation
-
July 16, 2021Experience end
Timeline
-
May 10, 2021Experience start
-
February 27, 2021Project Scope Meeting
Meeting between students and organization to confirm: project scope, communication styles, and important dates. Client must brief students in person or via SKYPE and must be in classroom (in person) for final presentation. The more involved the client is, the better the experience for all.
-
June 16, 2021Final Presentation
Clients must be in classroom (in person) for final presentation. The more involved the client is, the better the experience for all.
-
July 16, 2021Experience end
Project Examples
Starting mid-August, student-consultants in groups of 5-6 will spend up to 540 cumulative hours researching, analyzing and creating a tailored communications plan for your organization.
Based on your guidance, the plan will help you overcome a specific challenge or opportunity your organization is facing.
This project will assist your organization in communicating and engaging with Millennials and Gen Z. It will be especially effective if you are thinking of introducing a new product/service or you are interested in re-branding/positioning.
Areas of focus for this project will include, but are not limited to:
- Primary/secondary market research
- Campaign creative theme and brief
- Media planning (social media, online advertising, offline marketing, etc.)
- Public relations strategy
- Administrative/implementation strategy.
Companies must answer the following questions to submit a match request to this experience:
Be available to answer questions after first briefing.
Share branding guide and other creative assets.
Minimum of 2-4 interactions with the students in-person or remotely (approximately 4-6 hours over the duration of the project).
Client brief can be done via SKYPE but final in-class presentation to the client must be attended IN-PERSON by the client
Provide a dedicated contact who will be available to answer periodic emails or phone calls over the duration of the project to address student’s questions or provide additional information.
Timeline
-
May 10, 2021Experience start
-
February 27, 2021Project Scope Meeting
-
June 16, 2021Final Presentation
-
July 16, 2021Experience end
Timeline
-
May 10, 2021Experience start
-
February 27, 2021Project Scope Meeting
Meeting between students and organization to confirm: project scope, communication styles, and important dates. Client must brief students in person or via SKYPE and must be in classroom (in person) for final presentation. The more involved the client is, the better the experience for all.
-
June 16, 2021Final Presentation
Clients must be in classroom (in person) for final presentation. The more involved the client is, the better the experience for all.
-
July 16, 2021Experience end