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Advertising & PR Campaign Plan

COM 4958
Closed
Florida International University
Florida International University
Miami, Florida, United States
Sabrina Vollrath-Bueno
Sabrina Vollrath-Bueno
Instructor
(13)
6
Timeline
  • January 20, 2020
    Experience start
  • April 25, 2020
    Experience end
Experience
2/4 project matches
Dates set by experience
Preferred companies
Anywhere
Any company type
Any industries
Categories
Communications Marketing strategy
Skills
marketing research digital marketing design & multimedia social media marketing strategy
Student goals and capabilities

Student-consultant groups will create a fully integrated advertising and public relations campaign for your new product or established brand. The campaign includes planning, strategy and tactic development, research, and evaluation.

Students
Undergraduate
Any level
30 Students
Project
90 hours per Student
Students self-assign
Individual projects
Expected outcomes and deliverables

Phase 1 - Project Plan: An organization representative will meet with the students to explain your company and project scope.

Phase 2 - Project Execution: Students will prepare a detailed plan for completion of the project and work on deliverables. Teams will periodically communicate with organization representative(s) as needed to complete project tasks.

Phase 3 - Outcome - Report: Students will submit their marketing communications plan to your organization, which will include the following:

  • Situation analysis (research methodologies, data, and findings).
  • Problems and opportunities (SWOT).
  • Strategy (marketing goal, IMC objectives and strategies).
  • IMC tactics section (creative strategy, recommendations, and plan).
  • Implementation section (budget, schedule, and HR considerations).
  • Evaluation guidelines (how the campaign success will be measured).

Project timeline
  • January 20, 2020
    Experience start
  • April 25, 2020
    Experience end
Project Examples

Beginning in January, 2-3 groups of student-consultants will spend up to 630 hours per team developing a comprehensive advertising and public relations campaign for your organization.

Based on extensive research and analysis, each group will create a unique, tailored plan that addresses a specific challenge or opportunity your organization is facing.

Project examples may include, but are not limited to:

  • Product re-branding.
  • New product or service launch.
  • Organizational re-branding.

Companies must answer the following questions to submit a match request to this experience:

Provide verbal and/or written feedback on the final report with the organizer.

Weekly interactions with the students remotely (approximately 8-10 hours over the duration of the project).

Be available for a quick phone call with the organizer to initiate your relationship and confirm your scope is an appropriate fit for the experience.

Provide a dedicated contact who will answer periodic emails/phone calls over the duration of the project to address student’s questions.