Overall the report was well done. Yousef chose a selection from the list of competitors to review, and gave varying degrees of good insight into these companies. The SWOT analysis at the end was well thought out and insightful. The report would have benefitted from a more standard structure (providing the exact same information for all competitors so they could be analyzed in a more rigorous methodology). As well, there were a few sections that felt a bit unfinished (ie providing a link to pricing instead of describing it or using a screenshot. I was very pleased to get Yousef's work, thank you to Yousef. It's invaluable having a new lens on FitIn's competitive viability.