We hope to gain a comprehensive understanding of how we can better serve a new customer segment with an offer that is truly unique. Our goal is to better understand our target market and audience as well as the overall market so we can uniquely position ourselves within our industry.

The goal is to find which new market is the most feasible to expand our client base. It will focus on businesses in BC, across Canada, and if applicable the US with a high demand and need for marketing. They can be a local business or national.

The research will include:

• Best local businesses with scalable marketing potential
• Best national with scalable marketing potential
• Industry size and market potential
• Competitive landscape
• Strategic positioning of our brand

Research tasks required:

1. Research specific markets and industries provided by AYD Internet Marketing
2. Identify their challenges and provide solutions for each market
3. Identify their need, demand for marketing, and their potential to scale with marketing efforts

At the end of the project provide a report with:

1. Recommendations on what markets are the most feasible
2. Challenges they face and recommendations on how to solve them
3. Suggestions on how to improve our positioning, brand, and products and services to make it truly irresistible to that customer base.

Students will work closely with the company owner and marketing team. They will be supervising and available for questions. This will also include occasional progress meetings where adjustments to the students' tasks and duties can be made if necessary.