iListen (company) is looking to market its service by building a video marketing strategy that will contribute to increased engagement on digital and social channels, and reach larger audiences. The video marketing strategy would is for educating, generating leads, and converting customers.

iListen has been at a standstill with customer leads, mainly due to this type of service being a new niche and public misunderstanding of what type of service iListen provides. This is apparent when we have tried to market at network events and tradeshows.

iListen believes with a video marketing strategy as a new approach the audience may better understand what the company is all about.

Produce film, video, moving image, sound and other media works to create a story.

1. Choose target audience.
2. Connect with stakeholders to align on a plan for the video projects.
3. Decide what type of video will be used for each project (i,e., demo, event, podcast, educational/how-to, explainer, live, personalized messages, etc.)
4. Set a timeline for video.
5. Choose the best platform to distribute your video.
6. Develop messaging and choose the right types of video.
7. Decide which metrics you want to track and how you will measure success.
8. Possible use of SEO incorporated with videos posted on the various platforms.

- Flexibility with schedules as long as students' work shows results and the amount of hours is completed.

- Access to company social media channels.

- Programs for audio/video can be discussed between employer and student.