Ecomtent enables brands to create content with Generative AI. Using Ecomtent's self-service tool, customers can create an infinite number of high-quality product images instantaneously, in any scenario, with a model of any age, ethnicity, or gender. Our team is looking to take our online & social media presence to the next level in order to drive traffic to our pages. To do this, we hope to improve our search engine optimization, and create an optimal schedule for our social media posts to be uploaded.

This will involve several different steps for the students, including:

• Researching keywords to determine the most relevant terms that our customers search for.
• Researching Search Engine Optimization requirements for us to rank on the first page of Google.
• Constructing a content calendar to upload social media content for the maximum possible traffic .
• Creating social media content using the most efficient keywords for our target audience while following the content calendar.

By the end of the project, students should complete the following list of activities:

• Compiled a list of the most relevant SEO keywords for us.
• Created a content calendar to drive traffic to our social media pages.
• Prepared a report outlining the SEO keywords and the social media calendar to be reviewed by the project manager.
• Created engaging social media posts using the most efficient SEO keywords..
• Tailoring the content calendar to our customers' activity levels on different times and days.

Final deliverables should include

• A report containing the most relevant SEO keywords for our company and a content calendar.
• Designs and writing for several social media posts to be uploaded as per the content calendar.

Students will connect directly with the CEO throughout the project. We will be able to provide answers to questions such as:

• The background to our company and industry
• How Amazon works
• Our goals as a company
• Pointers of how to use SEO