Victorious Family Virtual Internship Opportunity: Marketing
Closed
Alpharetta, Georgia, United States
Project
Academic experience
120 hours per Student
Student
Anywhere
Intermediate level
Project scope
Categories
Communications Product or service launch Sales strategy Marketing strategySkills
target market google sheets press releases market segmentation sales prospecting communication content development marketing communications blog posts integrated marketing communicationsThe primary focus for the student will be:
- Marketing Communications - Recommend advertising and PR materials; create an integrated marketing campaign; create a product campaign.
- Market Research - Investigate our competitive landscape; perform market segmentation to identify the ideal target market for (new or existing product or service); conduct customer surveys or focus groups to gain insights into the perceptions and behaviors of our target customers; develop a pricing strategy; identify expansion opportunities; identify key messaging for (new product or service).
- Public Relations - Develop and implement a PR strategy; create collateral, including press releases, user testimonials, case studies, and customer stories.
- Prospecting Strategy - Identify and implement targeted prospecting; create new outreach content for our Home Kit and master Family Champions product offerings.
- SEO Strategy & Recommendations - Develop and implement an SEO strategy; provide content suggestions and recommendations to increase search visibility; increase our inbound traffic and optimize the customer journey; increase inbound leads.
- Strategic Social Media Marketing - Conduct an audit of our current social media presence and/or other current communication channel(s); develop and implement strategies for improving our online presence and increasing engagement; create a content calendar; creating useable social media and blog posts.
Our goal at the end of this experience is:
- Marketing Communications - For the student(s) to help us improve our brand's presence and capture greater market share.
- Market Research - For the student(s) to help us gain a better understanding of our target market and ensure we are optimally positioned and our product and pricing aligns with our target sector/customer.
- Public Relations - For the student(s) to help us effectively communicate our brand's story and mission to a broad audience.
- Prospecting Strategy - For the student(s) to help us implement better prospecting that increases conversion rates and boost our sales team's performance.
- SEO Strategy & Recommendations - For the student(s) to help us generate more traffic and revenue through search engines.
- Strategic Social Media Marketing - For the student(s) to help us improve our online presence, reach more customers, and effectively promote our brand through compelling content.
Other duties the student may complete could include: (indicate other duties as exemplified below)
- Assist with outbound email marketing campaigns as needed; measure and report on performance of these campaigns using tools such as (Mailchimp, Google Sheets, Excel)
- Content development, including social posts, blog posts, LinkedIn articles, and website copy.
We will plan to communicate with our virtual intern(s) using these communication tools: (Riipen messaging, email, Zoom Calls)
Primary contact: (Terence Chatmon, President & CEO )
Secondary contact: (Gladin Joseph, Brand and Digital Director)
No deliverables exist for this project.
No mentorship exists for this project.
About the company
Company
Alpharetta, Georgia, United States
2 - 10 employees
Non-profit, philanthropic & civil society
We equip and empower parents to train their children values. Helping families to flourish.