AYD Internet Marketing is seeking a comprehensive SEO strategy for their newly developed WordPress website, built using WP Astra and Elementor. The project aims to enhance the site's visibility and performance by implementing advanced SEO techniques. Learners will apply their classroom knowledge to conduct keyword and content research, optimize on-page elements, and improve site structure. The project will focus on integrating Schema markup, refining H tags, ensuring proper use of alt image tags, and any other applicable advance SEO techniques as seen applicable. The ultimate goal is to align the website with best practices for conversion rate optimization and technical performance, providing a robust foundation for future digital marketing efforts.

The project deliverables will include a detailed SEO strategy document outlining the recommended improvements and optimizations. This will cover keyword research findings, a plan for on-page SEO enhancements, and a proposed site structure. Additionally, learners will provide a report on the implementation of Schema markup, H tags, alt image tags, and anything else required. The final deliverable will be a presentation summarizing the strategy and expected outcomes for AYD Internet Marketing's website.