The main goal for the project is to create a comprehensive ad campaign strategy to effectively promote the launch of École de musique Fa Bémol's online music school. The campaign must be in French, but communications with the manager of the school may be in English.

This will involve several different steps for the students, including:

- Conducting market research to identify the target audience for the online music school.

- Developing creative and engaging ad content for various online platforms such as social media, music forums, and educational websites.

- Creating a media plan outlining the distribution of the ad content and budget allocation.

- Analyzing the performance of the ad campaign and making adjustments based on the results.

By the end of the project, students should complete the following tasks:

- Market research report identifying the target audience and their online behavior.

- Ad content portfolio including visuals, copy, and multimedia elements.

- Media plan detailing the distribution channels, budget allocation, and timeline.

- Performance analysis report with insights and recommendations for future ad campaigns.

Final deliverables:

- A comprehensive ad campaign strategy presentation including all research, content, media plan, and performance analysis.

- Ad content files and media plan document.

The business director will be present to develop the whole project, communicate with you daily if needed and help with anything you need.