This project could appeal to students in any field, including business, arts, science etc.

TNB Glasses is a Canadian eyewear designer, manufacturer and distributor of Canadian eyewear brand: Midas. Midas is an exciting, colorful, and fashionable brand, favorite by number of stores across GTA (Great Toronto Area).

The students will be supporting our team in the market research and data collection of optical stores information in assigned geographical areas to assist with brand expansion across Canada and beyond.

We want to better understand our target market and audience as well as the overall market so we can uniquely position ourselves within our industry.

The research will include:

• Target market research
• Collecting information from different sources, including IG, Facebook, Google, different review websites
• Analyzing the data collected from the initial research for this project.

Each student will:

• Research the assigned geographic area with list of potential business partners for our brand
• For each potential business partner research different sources to collect additional information
• Communicate the progress on timely manner with the team to move to next geographic area

We will be mentoring the students on the questions we would like addressed for this analysis. There will be regularly scheduled meetings with the student team to answer any questions and support the successful completion of this project.

Students can contact the research team through email with any questions that come up during the course of the research.