LevelUP: Digital Marketing / PR / Content Creation (3/3)
Project scope
Categories
Communications Public relations Leadership Copy writingSkills
content marketing canva (software) digital marketing brand awareness blog posts pinterest content creation search engine optimization social media article (publishing)** Only available for students that are a part of the LevelUP program.
As a part of our brand awareness initiative, weโre looking for a student to provide assistance in the execution of our 3 phase PR / content marketing campaign/project.
This is the final phase of the project and will be focused on creating blog posts that align with our content marketing strategy.
Depending on the skillset and student's interest, the student will partake in some or all of these tasks:
- Assist in the creation of blog post outlines
- Drafting the blog article based on the editorial brief/writerโs guidelines
- Assist in optimizing the blog article for our content management system (CMS) while following SEO strategy
- Research and pitch the possible media outlets, conferences, awards that align with the companyโs public relations goals
- Creating a distribution schedule for the blog posts and social media posts
- Creating a Pinterest graphic using Canva (based on templates)
Deliverables may include:
- At least 8 blog articles completed
- One capsule blog series outlines and headlines completed (roughly 12 blog outlines)
Company-sponsored certification in diversity, equity, and inclusion (so that the student has a context in the content they're writing about)
1:1 check-in's (weekly basis, about an hour long)
Working in virtual HQ together in case there are ad-hoc questions, on-the-spot brainstorming / tutorials etc
Training sessions (as needed)
Optional development workshops
About the company
Allennials at Work (allennialsatwork.com) is a management consultancy that works with high-growth enterprises looking to achieve operational efficiency and improve profitability-- while fostering a culture of inclusion.