The main goal for the project is to generate leads for Emaww, a company that offers an AI SAAS Solution designed to track emotions on websites. The project aims to attract marketers, UX designers, and CxOs to try the product and potentially become customers.

This will involve several different steps for the learners, including:

- Understanding the target audience and creating marketing materials that appeal to them.

- Developing and implementing a digital marketing strategy to reach the target audience.

- Creating compelling content to showcase the benefits of Emaww's AI SAAS Solution.

- Utilizing various digital marketing channels such as social media, email marketing, and content marketing to generate leads.

- Analyzing the performance of the digital marketing efforts and making adjustments as needed.

By the end of the project, learners should complete the following tasks:

- A digital marketing strategy tailored to attract marketers, UX designers, and CxOs.

- Engaging marketing materials and content promoting Emaww's AI SAAS Solution.

- Implementation of the digital marketing strategy across various channels.

- Analysis of the performance of the digital marketing efforts and a report on the results.

Final deliverables should include:

- Marketing materials and content created during the project.

- A report detailing the digital marketing strategy, its implementation, and the performance analysis.

We support learners in a startup environment by dedicating staff mentors who ensure availability for guidance and feedback. We provide access to essential tools, technologies, and pertinent data crucial for project completion. Additionally, we offer training sessions, foster collaboration among team members, set clear expectations, provide consistent feedback, and recognize achievements as pivotal elements. This holistic approach ensures learners have the necessary resources, guidance, and encouragement to successfully complete projects while fostering a culture of continuous learning and growth within the startup.