Predictive Campaign Strategy for Maid In Luxury

Open
Maid In Luxury
Mississauga, Ontario, Canada
CFO
(11)
5
Project
Academic experience
100 hours of work total
Student
Anywhere
Intermediate level

Project scope

Categories
Data analysis Marketing strategy Marketing analytics Machine learning
Skills
No skills listed
Details

Maid In Luxury aims to enhance its marketing strategy by leveraging data analytics to predict optimal pricing and campaign launches. The project involves developing a predictive model that forecasts the best times to initiate marketing campaigns, such as window cleaning promotions or green product offerings, tailored to specific customer segments and geographical areas. The goal is to utilize historical data and market trends to make informed decisions that maximize customer engagement and sales. This project will allow learners to apply their knowledge of data analysis, machine learning, and marketing principles to solve real-world business challenges. The tasks will include data collection, model development, and validation, ensuring the model's accuracy and reliability.

Deliverables

The deliverables for this project include a comprehensive predictive model that identifies optimal pricing strategies and campaign launch timings. Additionally, a detailed report explaining the model's methodology, findings, and recommendations for future marketing strategies will be provided. The team will also present a visual dashboard that highlights key insights and predictions, making it easy for Maid In Luxury to implement data-driven decisions.

Mentorship
Hands-on support

Direct involvement in project tasks, offering guidance, and demonstrating techniques.

Tools and/or resources

Providing access to necessary tools, software, and resources required for project completion.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

Supported causes

The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.

Good health and well-being

About the company

Company
Mississauga, Ontario, Canada
11 - 50 employees
Consumer goods & services
Representation
Minority-Owned Women-Owned BIPOC-Owned Small Business Sustainable/green

The Maid In Luxury brand is built on a certain set of principles and we have a Top-Down approach to the way we do things here. We clean from the Top-Down and everyone works, from the top, down. We are a peaceful team, providing a service that brings about a peaceful atmosphere for our clientele. When we show up, we do so in peace (see below) which why we believe A Luxurious Space Starts Here!

Punctuality – Early is On Time, On Time is Late
Excellence is Workmanship
Attention to Detail
Courteous with Clientele
Expedience in Service