Digital Content Creation & Startup Launch Marketing Campaign
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Project scope
Categories
Videography Communications Digital marketing Creative writing Social media marketingSkills
content creation copywriting newsletters marketing digital content creation social media mental healthWe would like students to help us with creating content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization.
My Little Tribe is Social Enterprise on a mission to facilitate the parental journey by allowing parents to book private childcare services ''à la Carte'' while building a community along the way. We also plan to expand access to Mental Health Support and Healthy nutrition. Our Startup is set up to launch in January 2023 and currently working on our Launch Marketing Strategy.
Ultimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools.
If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you.
To accomplish this, we expect the student(s) will:
- Write blog articles, email newsletters/sequences and other content pieces on assigned topics
- Assist with a social media video and visual graphics to launch and promote our organization
- Assist with copywriting review of the Menu pages
- Identify media outlets that are most beneficial to share our story
Students will work closely with the primary project manager/ CEO who is supervising and available for questions. This will also include occasional progress meetings where adjustments to the students' tasks and duties can be made if necessary.
Each specific task will be assigned to each student based on their experience and comfort level
About the company
In today's society, it is becoming harder for modern days parents to find a quality and affordable childcare and a community. Parenthood certainly comes with its challenges but at my Little tribe, we believe, this journey can be the most rewarding one. We aim to take off some of the stress that comes with accessing affordable childcare services at first and expand to other services in a near future.
My Little Tribe is a community-driven platform designed to make finding and providing childcare easier, safer, and more personal. Founded by a Winnipeg mom and entrepreneur, it connects parents with culturally sensitive, trusted childcare professionals, including nannies, babysitters, and home daycares. Through a live booking system, parents can quickly match with verified caregivers based on their needs and values. Beyond a simple service, My Little Tribe fosters genuine relationships by hosting online and in-person meetups, creating a true “village” of support. Our mission is to empower parents and caregivers alike, ensuring every family feels seen, supported, and able to thrive.
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