Positions available: 1

PROJECT SCOPE

We need a student to help us develop a digital marketing plan to grow and engage our target market to purchase our online course. We have developed a course (in 3 parts) to establish a speaker series or community online or in person.

We’d like to test and measure how we can maximize different channels and what will work best. We need content ideas and guidance.

Sales for this course will launch in February. We will have a pre-launch price in January. People can sign up to get the course at a special price starting in the new year.

Responsibilities

• Marketing and Communications such as Ad prep, letters, email compositions, social media updates
• Research speaker trends and event themes
• Fluency in social media marketing, including Facebook, Instagram, and LinkedIn
• Build and manage social media posts to promote course and highlight the creator of the course and her experience
• Ability to edit and review promotional materials
• Self sufficient working environment with weekly progress check meetings
• Create and update Content Calendar
• Develop LinkedIn Account to reach our target market
• Help us refine a budget friendly marketing plan
• Perfect the messaging we should use to sell product

Desired Qualifications

• Enrolled in a Bachelor’s degree in Marketing, Digital Media, Communication or related field.
• 1-3 years of relevant experience or equivalent combination of education and experience.
• Excellent understanding of digital marketing and latest social trends
• Logical thinking and problem-solving skills.
• Excellent oral and written communication skills.
• Advanced proficiency in Canva and Eventbrite a plus.

Ultimately, you will be working on content creation and streamlining our marketing plan for our online course (includes video, social media, and other collateral that we can use as go-to marketing tools).

A student with excellent writing and Canva skills would be the ideal candidate for this project. Owner can create short videos or supply photos as needed.

The owner would like to meet with student on a weekly basis via video and is available by text or e-mail in between our meetings.