Exavier Marketing Launch

Project scope
Categories
Market research Digital marketing Product or service launch Sales strategy Social media marketingSkills
marketing strategies target audience marketing effectiveness advertising campaigns public relations branding social media advertising digital advertising marketing materials marketing communicationsWe are looking to offer an internship opportunity to 1-2 students to help us create the best marketing messages, collateral, digital advertising and social media campaigns for our platform’s launch/future membership.
The primary focus and main projects to work with on will be:
1. Branding - Assess where/how to position our brand's presence and differentiate from our competitors.
2. Marketing Communications - Recommend/create advertising materials; create an integrated marketing campaign; create a branding campaign.
3. Marketing Effectiveness - Partner with us on an approach to understand the effectiveness of our marketing efforts
Our goal at the end of this experience is that you partner with us to:
- Public Relations - Help us effectively communicate our brand's story to a broad audience via targeted marketing campaigns
- Marketing Strategy - Help us implement a go forward marketing strategy that increases conversion rates and boosts sales performance for our initial and future launch verticals
- Identify marketing campaign goals and tracking mechanisms
- Complete marketing and advertising campaigns insight and target audience analysis
- Create campaign messages and marketing/advertising collateral asset lists
- Help define marketing campaign project plans and associated budgets
- Lead on and partner with us on collateral and marketing materials asset production
- Create and launch digital advertising and social media ad campaigns
The Exavier platform is being launched by 5 industry professionals who created this vision as part of their Queen's Executive MBA which they all recently completed in 2021. All members of the team hold positions at major well known companies at the executive level (CFO, EVP, VP, Director etc) and intend on offering the following:
Supervision - students taking part will join our set meeting and workstream structure and will work alongside as part of our regular business meeting schedules
1-2-1 Support - A project lead has been identified to be the direct point of contact for students assisting on this project who will lead, schedule and be available for 1-2-1 or additional support meetings
Mentorship - All Exavier team members have agreed to offer individual mentorship support to any students joining us with up to 2 hours per month of mentoring meetings. Our backgrounds range from Finance to Technology, Product Development, Insurance, Marketing, Banking to Automotive and Communications.
About the company
Exavier is a technology platform for Independent Worker, Business Owners and Entrepreneurs that addresses barriers to entry by significantly reducing or removing upfront start-up costs and also helps new or existing business to optimize their administrative processes and workflows.
Exavier leverages the very best features of the sharing economy, corporate partnerships and online marketplaces to offer a one-stop shop, educational tool and business development pipeline for those wanting to work for themselves or explore entrepreneurship from the roots up.