The main goal for the project is to create engaging media content for PR and social marketing that can be used across Pinterest, Instagram, and TikTok, while staying true to the brand story of Brave Soles. The project also aims to provide a student with experience in working with a marketing and editorial calendar.

The tasks that learners will need to complete to achieve the project goal include:

- Researching and understanding the brand story and ethos of Brave Soles.

- Creating a content calendar for social media posts across Pinterest, Instagram, and TikTok.

- Developing engaging and visually appealing media content that aligns with the brand story.

- Collaborating with the Brave Soles team to ensure the content reflects the company's values and mission.

- Implementing the content on the designated social media platforms and tracking engagement and reach.

- Analyzing the performance of the content and making adjustments based on the data.

By the end of the project, students should demonstrate:

- Understanding of the brand story and values of Brave Soles.

- Creation of a comprehensive content calendar for social media posts.

- Development of engaging media content that resonates with the target audience.

- Collaboration with the Brave Soles team to ensure content alignment with the company's mission.

- Implementation of the content on Pinterest, Instagram, and TikTok with documented performance metrics.

Final deliverables should include:

- All created media content.

- A report detailing the content calendar, content performance analysis, and recommendations for future content strategy.

Our student teams have direct access to our leadership and we have structured team meeting times for everyone to meet, ask questions, and learn more about sustainability and business.

They also have access to numerous tools and platforms to give them opportunity to build their skills and education.