Product Launch Strategy
Project scope
Categories
Market research Product or service launch Sales strategy Marketing strategySkills
marketing market size go-to-market strategy packaging and labeling new product development commercializationWe want to expand our product offering with a new design. We need insights to help anticipate the ramp-up to commercialization and the best approach to go to market successfully with our new product. Initial questions to brainstorm include, but are not limited to:
1. Where in the world is the best place to launch for early success? Should we just default to launching where we live? What is the total market size for this opportunity?
2. With whom should we partner on manufacturing, kitting, packaging, warehousing, and fulfillment? How complex is that and how much will it cost, realistically?
3. Who are our closest competitors and how do we differentiate ourselves?
4. How do we establish our brand: Build awareness, acquire customers, and defend any early success?
We are looking to gain alternative perspectives on potential marketing tactics and better understand the current competitive market.
This is a new product launch and with a background of international sales and marketing , owning a business for over 20 years, I am always open to help explore student's ideas, questions, ....
About the company
Koda Financial Architects is a financial and Tax services company however, this project is NOT for that company. The project is brand new, launching and promoting a non-fiction book, called Papilio. As a graduate 30 years ago, In Belgium, I dreamt about traveling and learning about the freedom the American people always talk about. I left on August 3rd, 1990, with the intention to do a world trip. I kept a diary to record my adventures. Instead of a journey to place, it became a journey of life exploration.