Have you ever been bored sitting on the couch. Scroll for something to do. Everything is either too far away or isn’t of interest to you. Or maybe you don’t feel like introducing yourself today. It doesn’t need to be that way.

Meet the Odyssey is an app where the Amazing Race with a bit of Tinder and a hint of Pokemon Go.. changes how we connect. And redefines how we travel.

I’m Christina. I have over a decade AI; our team is AI driven but customer focused. Our CTO has over twenty years in software engineering building and leading tech teams. Our head of ops is a Vet that keeps the team on track and in line.

We want students to help us develop and implement a partnership strategy to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us. This includes marketing campaigns, cold outreach, affiliates etcs.

We need students to help us:

• Create marketing materials for travel bloggers.
• Create marketing materials to sent to brands.
• Identify 100 brands for potential partnerships.
• Build relationships with the brands marketing departments.
• Understand what the brands would need from us to want to place ads in the app and provide prizes.
• Manage the relationships with travel bloggers.

*Hiring an intern to manage brands and one to manage blogers.

By the end of the project, students should demonstrate:

• Understanding of the brand partnership development
• Assessment of our brand partner strategy
• Design of promotional material

Final deliverables should include

• A final report.
• A 10-minute presentation.