PROJECT DESCRIPTION/DESCRIPTION DU PROJET:

Aisha Comfortable Coliving Inc. provides coliving housing option for single women age 18+. We will provide three broad categories of services:
1- Matching services between homeowners and tenants
2- Providing activities that help build a fun supportive community.
3- Professionally managing the properties that use the coliving service of our company.

We have just started the first phase of our company in Halifax Nova Scotia, which is the homeowners and tenants matching. We have developed our operations to be totally done online contrary to the traditional leasing services which mostly take place on the ground with the presence of agents communicating directly with customers. We decided on this strategy to be able to expand to different cities in Canada as we believe our services would be valuable to women across the country. We are planning to expand to Ontario once we perfect our model in Halifax.

As our potential customers are not familiar with the services of our company, we are having hard time delivering our message and making our potential customers aware of our brand. Our challenge is to develop a marketing strategy that is totally digital and to reach new customers, namely single women homeowners who normally would not share their homes with others but with our matching services they would consider renting to other women.

As our customers are women age 18+, we have many sub customer segments and we need to create marketing plan that speaks to these different subsegments. We need to use multiple channels to reach our customers e.g., Facebook, Instagram, Youtube and LinkedIn. Google ads and email marketing are also important marketing channels that we would like to utilize.

We need to better understand our customers, what would motivate them or stop them from using our services. We need to understand how effective our channels of communications with customers and how to improve our communications. We need to identify the gaps in our operations that could hinder the buying process.

HOW MANY STUDENT INTRAPRENEURS WILL THIS PROJECT ACCOMMODATE?/DE COMBIEN D’ÉTUDIANTS AVEZ-VOUS BESOIN POUR EXÉCUTER CE PROJET? 5 Students

TIME COMMITMENT PER STUDENT/TEMPS DE TRAVAIL PAR ÉTUDIANT: 20 hours per student

KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET:

• Digital marketing strategy
• New marketing ideas to create awareness about brand
• Optimizing our website for google search.
• Communicating our vision and core values with the public through different media channels.
• Growth marketing plan to Ontario
• Analysing our communication channels with potential customers

IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:*

• Digital marketer
• Social media engagement specialist
• Media and communications manager
• Market analyst

FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET:

• Digital marketing strategy
• Awareness marketing plan
• Expansion marketing plan
• processes/operations audit
  

PROJECT MENTOR NAME/NOM DU MENTOR DU PROJET:

Aisha ElSherbiny