The scope of the project is to do research, marketing and to implement a SEO strategy to best improve our company's customer acquisition. Specifically, we have a contract with the PVNCCDSB, a catholic school board in southwest Ontario. The research will be to identify the clients and people within the board that we can contact regarding our free services. Once we identify our customers, creating a marketing strategy aimed at those clients would be an essential next step. Finally, implementing the SEO strategy would be the final step. Students will work directly with the CEO of the company on a weekly basis. By the end of the project, the research will help the company focus their marketing strategy even further and students will have an opportunity to implement some of their ideas.

Final deliverables should include

• A report including all research, survey data, and analysis with location recommendations based on the weighted decision matrix.
• A slide deck to be presented to the project manager explaining the report including all choices made and location recommendations.

Students will be working on research on customer acquisition through SEO. Communication between the student team, customers and the CEO will be invaluable during the project. Students will come up with marketing ideas that will be acted upon during the 8 weeks of the project.

Students will be given access to the company's data and research. As well, students will work directly with the marketing team and with the CEO of the company. Communication will be through email, Zoom, and Slack.