Our company advertises thousands of products online. We would like to revamp our marketing as we have recently expanded into a foreign market.

Together with our marketing team, we would like students to design new promotional material for the foreign market. Based on our insights and additional research, students will develop promotional marketing materials for our existing media and make recommendations on alternative media to consider.

This will involve several different steps for the students, including:

• Researching the foreign market where we have recently expanded.
• Assessing our existing marketing strategy and efforts.
• Recommending new marketing tactics.
• Designing promotional material for various media.

Bonus steps in the process would also include:

• Making multiple versions of marketing materials and testing them for comparison.

By the end of the project, students should demonstrate:

• Understanding of the foreign market
• Assessment of our marketing strategy
• Recommendation of marketing tactics
• Design of promotional material

Bonus steps would include:

• Testing marketing materials

Final deliverables should include

• A final report.
• A 10-minute presentation.

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

• Our products and services
• Our current understanding of the foreign market
• Input on choices, problems or anything else the students might encounter.