VIVA, a new startup, is seeking to establish a strong presence on social media platforms to effectively reach and engage with its target audience. The goal of this project is to develop a comprehensive social media plan that aligns with the company's brand identity and business objectives. The project will involve researching current social media trends, analyzing competitor strategies, and identifying the most suitable platforms for VIVA Learners will apply their classroom knowledge of digital marketing and social media management to create a strategic plan that includes content creation, scheduling, and engagement tactics. The project will focus on creating a cohesive strategy that can be implemented within a short timeframe and is adaptable to future growth.

- Research and analyze current social media trends and competitor strategies.

- Identify the most effective social media platforms for the startup.

- Develop a content calendar and engagement tactics.

- Ensure alignment with the company's brand identity and business objectives.

The deliverables for this project will include a detailed social media strategy document that outlines the recommended platforms, content types, and posting schedules. Additionally, the team will provide a content calendar for the first three months, including sample posts and engagement tactics. The final deliverable will be a presentation summarizing the strategy and its alignment with VIVA's goals.

- A comprehensive social media strategy document.

- A three-month content calendar with sample posts.

- A presentation summarizing the strategy and its alignment with company goals.