The main goal of this project is to create a clear sales strategy, workflow and funnel for Lingobility. This will involve overseeing and influencing marketing campaigns, creating an outreach program involving experimenting with different campaigns such as cold calling, emailing, Linkedin messaging, etc., while establishing a plan and implementation for how to approach our sales program with past and current clients, optimizing our website and sales process for the sales funnel, and incorporating AI tools on an as-needed basis.

To achieve the project goal, learners should complete the following tasks:

- Develop a comprehensive sales strategy for Lingobility.

- Create an outreach program involving experimenting with different campaigns such as cold calling, emailing, Linkedin messaging, etc.

• lead generation

- Establish a plan and implementation for how to approach our sales program with past and current clients.

- Optimize our website and sales process for the sales funnel.

- Incorporate AI tools into the sales process.

- Test the developed strategy and make improvements based on feedback.

- A presentation explaining the strategy and results.

• Creating a clear and organized work-flow in spreadsheets and other docs for data visualization and project fulfillment.

Weekly or bi-weekly video meetings with one or more Lingobility employee where feedback and goals will be assessed.