Healthcare Content Creation for Digital Publication
Project scope
Categories
Communications Digital marketing Creative writing Copy writing MediaSkills
digital publishing marketing whole genome sequencing social media management content creation search engine optimization social media wordpress journalism medical prescriptionPeople are......health. They put much less faith in their doctors today than in any time in prior history, and are demanding options for treatment that go beyond simply a prescription for one more daily pill.
There's a sense that there is more out there worthy of consideration, both within provincial medical systems, but also outside of it. A world of options exist - ranging from the dutifully tested to the anecdotal to the downright irresponsible, and with the added dimensions of DNA testing, genome sequencing, personal data collection and more, the Health Consumer is becoming more informed, enlightened and exposed to a myriad of choices - some of are here and others still yet to come.
Our digital publication, The Health Insider (https://thehealthinsider.ca/ - a fully-owned subsidiary of RSRS) looks for the insider's perspective to find the answers to the important questions Health Consumers are asking.
Students will be asked to write and produce content for our digital publication and beyond. We are also looking for students who have experience with a passion for video content.
Our digital publication is hosted on Wordpress, so the student will also publish their content, using best Wordpress practices, including SEO, which they will learn on the job. If the student is interested in social media, we can also explore social media management and content production for specific channels.
This is an exciting opportunity for journalism, creative media and marketing students interested in the healthcare space.
This is a fully remote position and we are looking for students across Canada.
The student will be closely supported, and will have daily access to the Digital Director in order to create the most relevant and compelling content that works within The Health Insider mission.
We will also ensure the student receives the training they require to complete the job. This will include, but not be limited to, Publishing on Wordpress best practices, keyword research, SEO, image search and selection. If the student works on a social media project, they will learn campaign design, production and measurement. Students will learn how to use analytics to determine content success.
About the company
RSRS is a Canadian leader in record storage and scanning services. Started in 1997, RSRS began offering retiring and relocating physicians across Canada a way to ensure that their patient files were being compliantly retained following a practice closure or relocation. Over the years RSRS gained its reputation for compliant records disposition and now offers businesses in every sector, solutions for storing, scanning and managing their document flow.
RSRS offers hosted document management, enabling businesses to securely access their documents anytime from anywhere in the world.
RSRS also recently entered the space of data analytics, enabling companies to more effectively and strategically market to potential customers more meaningfully and without wastage.