Access Control Sales Ltd. is seeking a detailed business analysis to better understand its current financial health, market opportunities, business structure, and marketing strategies. The goal of this project is to provide a comprehensive overview that will help the company make informed decisions for future growth. The project will involve analyzing cash flows to identify financial strengths and weaknesses, evaluating market opportunities to pinpoint potential areas for expansion, reviewing the existing business structure to ensure operational efficiency, and developing a robust marketing plan to enhance brand visibility and customer engagement. This project will allow learners to apply their classroom knowledge in finance, marketing, and business management to a real-world scenario, thereby gaining practical experience.

Key tasks include:

- Analyzing financial statements and cash flows.

- Identifying market opportunities and competitive landscape.

- Reviewing the current business structure and suggesting improvements.

- Developing a comprehensive marketing plan.

The deliverables for this project will include a detailed business analysis report and a presentation summarizing the findings. The report should cover the following areas:

- A comprehensive cash flow analysis.

- Identification of market opportunities and a competitive analysis.

- An evaluation of the current business structure with recommendations for improvements.

- A detailed marketing plan outlining strategies for brand enhancement and customer engagement.

The final presentation should succinctly summarize the key findings and recommendations, providing actionable insights for Access Control Sales Ltd.

One on One meetings with the owner of the company. Marketing resources could be allocated to test suggested strategies. Access to data as necessary.