Our company would like to expand to new markets such as Calgary and Vancouver and we would like to understand the local market and make strategies for business planning.

Together with our marketing team, we would like students to research customer demographics and targets in the local areas, and design new business strategies for this demographic. Based on our insights and additional research, students will develop promotional marketing plans and make recommendations on the next steps to consider.

Tasks include:

• Familiarizing themselves with our target market, products and services.
• Researching the new customer demographic that we would like to reach.
• Assessing our existing marketing strategy and efforts.
• Recommending marketing tactics to attract new customers.
• 3-month and 12-month business planning.
• Recommending other demographics to consider in the future.

By the end of the project, students should demonstrate:

• Familiarity with our target market, products and services
• Understanding of the new customer demographic
• Assessment of our marketing strategy
• Recommendation of marketing tactics

Bonus steps would include:

• Creating and testing marketing materials
• Recommending demographics to reach in the future

Final deliverables should include

• A final report and a ppt deck.
• A 10-minute presentation.

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

• Our products and services
• Our current understanding of our target market and the new demographic
• Input on choices, problems or anything else the students might encounter.