Active U is a Canadian youth-run health and fitness non-profit organization.

Our goal is to establish active and vibrant chapters at universities and colleges across Canada that support programming to encourage a healthier and more active lifestyle. Activities such as hiking, group rides, climate camping, cooking and nutrition classes, gardening and foraging classes, etc.

The primary goal for this role is to take responsibility for all content creation, with a strong emphasis on producing engaging and impactful reels, and graphics using tools like Canva and Adobe Creative Suite. The aim is to effectively promote and market sustainability initiatives, conveying their importance and impact to a wider audience through compelling multimedia content.

Students will have several tasks to complete and can choose to work on any of the following:

• Producing engaging videos, gifs, reels, and high-quality graphics
• Utilizing tools like Canva and Adobe Creative Suite for graphic design
• Demonstrating proficiency in using all social media platforms
• Developing print and online promotional and marketing content
• Curating a robust marketing strategy to increase our following and d engagement across our platforms  
• Effectively communicating the significance and impact of initiatives
• Reaching a wide audience through establishing relationships with influencers and creating community marketing partnerships 
• Setting up efficient system of collecting contact information and inputting this information into our databases and mailing lists
• Putting together lecture announcements and participating in tabling

Deliverables include:

• Videos of 2-3 reels created
• Uploads of our mailing lists
• 2-3 graphics for social media posts accompanied by the copy

Students will connect directly with the employer weekly (or as needed) for mentorship and supervision throughout the project. We will also provide access to our wellness retreats.