The main goal for the project is to create a comprehensive social media strategy and content plan for The Wheelbarrow Gardener. This includes creating engaging and informative social media posts for several weeks, as well as developing a plan to target the right clients for the company.

This will involve several different steps for the students, including:

- Researching the company's target audience and ideal clients.

- Creating a content calendar for social media posts across platforms such as Facebook Business, Instagram, Google Business, Nextdoor, and LinkedIn Business.

- Developing engaging and informative social media posts that align with the company's values and services.

- Implementing a plan to target the right clients through social media advertising and engagement.

By the end of the project, students should complete the following list of activities:

- A comprehensive social media content calendar for several weeks, including posts for each platform.

- Engaging and informative social media posts tailored to the company's target audience and ideal clients.

- A plan for targeting the right clients through social media advertising and engagement.

Final deliverables:

- A detailed social media strategy and content plan for The Wheelbarrow Gardener, including the content calendar and targeted client plan.

Guidance and Resources:

• Mentorship: I'll assign a dedicated staff member to act as a mentor. They'll be available for regular check-ins, questions, and to provide constructive feedback on deliverables.
• Industry Insights: I'll share market research, competitor analysis, and any existing customer/audience data to help learners pinpoint the ideal customer profile and refine targeting.
• Real-World Context: I'll offer opportunities for learners to shadow staff or even observe client consultations (with permission) to gain a deeper understanding of our service offerings and the types of customers we attract.

Tools and Technology:

• Access to Platforms: I'll provide access to our existing social media accounts and any relevant advertising manager platforms (Facebook Business, Google Business, etc.).
• Software and Training: If needed, I'll provide subscriptions to design tools (e.g., Canva), along with tutorials and support as needed.
• Analytics Tools: I'll give learners access to analytics dashboards within our social media platforms and website to help them monitor performance and make informed strategy adjustments.

Additional Support:

• Collaboration: I'll encourage a collaborative atmosphere where learners can brainstorm with each other and present ideas to our team for broader feedback.
• Professional Development: Upon project completion, I'll offer the opportunity to present a final report summarizing their process, results, and what they've learned. This experience will be valuable for their professional portfolio.