The project goal is to collaborate with the product team to prepare, test, and gather user feedback to help iterate on the Minimum Viable Product (MVP) by doing the following:

• Complete the Design of Testing Environment: The intern will work closely with product team to finish designing the testing environment, ensuring that it aligns with the objectives of the user tests and provides accurate and actionable data for design improvements.

• Conducting Various User Tests: The intern will lead the design and execution of user tests, including A/B testing, usability testing, surveys, and one-on-one interviews.

• Insights Gathering: Through these user tests, the intern will gather valuable insights into user behavior, preferences, and pain points. These insights will inform design updates aimed at improving accessibility, refining user personas, enhancing brand impact, analyzing heatmaps, and optimizing user flow.

• Collaborating with Engineers: Collaboration with engineers will involve translating design concepts into practical testing scenarios and providing guidance on implementation to ensure the integrity and effectiveness of the testing process.

Problem Solving for Students:

By the end of the project, students are expected to solve the challenge of navigating and interacting within the social community app more intuitively. The outcome students should achieve includes:

• Improved navigation flow within the app for seamless user interaction.
• Enhanced community engagement features to foster a sense of belonging and interaction.
• Implementation of accessibility and privacy features to cater to the diverse user base, ensuring inclusivity and user data protection.
• These enhancements will result in a more user-centric app experience that prioritizes user satisfaction, usability, and inclusivity, ultimately creating a platform that resonates with the target audience and addresses their needs effectively.

We are seeking individuals who are knowledgeable in the following areas:

1. Figma: Essential for creating high-fidelity designs and interactive prototypes.
2. Knowledge of translating design to code: Vital for seamless handoffs and ensuring design consistency in development.
3. Task Management software (e.g., Trello, Jira):
4. User Testing platforms
5. Analytics: Key for data-driven decision-making and understanding user behavior.
6. Whiteboard software (e.g., Figjam, Miro)
7. Survey forms: Helpful for collecting user feedback and conducting research.

Deliverables:

• User Testing Analysis: A summarized analysis of user testing data, focusing on key insights that can inform immediate design decisions. This could include:Top findings from A/B testing
• Key usability study observations
• Summary of survey and interview feedback

To successfully achieve the project goal, students will need to complete the following tasks and undertake these activities:

Tasks:

1. Complete the Design of the Testing Environment: Work in tandem with the product team to finalize the testing environment, ensuring it mirrors real-world usage scenarios for accurate simulation.
2. Conduct User Research: Proactively engage with users to collect both qualitative and quantitative data, capturing their needs, behaviors, and expectations.
3. Usability Testing: Strategically plan and conduct various usability tests to evaluate the app’s navigation and feature intuitiveness and efficiency.
4. Analyze User Feedback: Methodically analyze feedback from all tests to identify opportunities for design improvements.
5. Maintain Design Consistency: Uphold the brand’s visual integrity by adhering to style guides.
6. Create High-Fidelity Designs: Employ Figma to craft detailed, interactive prototypes that accurately reflect the final product vision.
7. Present Designs: Clearly articulate and defend design decisions to stakeholders, aligning with project goals.

Activities:

1. Setting Up the Testing Framework: Build a robust infrastructure for diverse testing methods, including A/B testing, usability testing, surveys, and interviews.
2. Researching User Needs: Dive deep into user research to fully grasp the target audience’s needs.
3. Executing User Tests: Implement the planned tests, gathering essential data on user interactions and satisfaction levels.
4. Feedback Synthesis: Aggregate and dissect test results to derive actionable insights.
5. Design Refinement: Utilize feedback to refine design elements, elevating the user experience.
6. Prototyping: Iterate and polish high-fidelity prototypes for subsequent testing phases.
7. Design Advocacy: Champion user-centric design decisions, presenting findings and proposals to the product team and stakeholders.

Collaboration with Product Team:

1. Insight Sharing: Offer valuable insights to enhance UI/UX design.
2. Joint Design Decisions: Participate in collaborative design decision-making and feedback analysis.
3. Mentorship Benefits: Leverage the expertise of a senior designer for guidance and growth.
4. Joint Presentations: Co-present and defend designs with the senior designer.
5. Design Consistency: Ensure uniformity in design across all platforms for a cohesive user experience.

The UI/UX Design Intern will receive comprehensive support throughout the project, including:

• Weekly check-in meetings for guidance, feedback, and progress discussions.
• Collaboration opportunities with team members in development, data analytics, and marketing.
• Full access to essential tools like Figma, Slack, and JIRA.
• Access to valuable data sources, including user feedback, analytics data, market research, and user personas.
• Benefit from the senior designer's guidance to enhance skills and project outcomes.
• By offering consistent guidance, collaboration opportunities, access to necessary tools, and valuable data insights, the intern will be well-equipped to excel in enhancing the UI/UX design and user experience for the project.