PROJECT DESCRIPTION/DESCRIPTION DU PROJET:

Aisha Comfortable Coliving Inc. provides a coliving housing option for single women age 18+. Coliving is a housing style that takes home sharing to a new level. We will provide three broad categories of services:

1- Matching services between homeowners and tenants

2- Providing events/activities that help build a fun supportive community.

3- Professionally managing the properties that use the coliving service of our company.

The ultimate goal of Aisha Comfortable Coliving is to build a platform for women age 18+ that empowers women through more affordable housing option that is safe, affordable and enhances the wellbeing of women while building a supportive fun community of women. Professional property management services will be offered in a later stage.

We just launched our company in Nova Scotia but as the goals and vision of Aisha Comfortable Coliving Inc. are universal, we see great opportunities in expanding to other cities in Canada. The services we provide in the first phase of our company, the matching services, are completely done online which makes the expansion to new markets feasible.

However, we are facing multiple challenges. Customers are not aware of the concept of coliving and a great deal of awareness is required. As we intend to develop all of our services online without hiring real estate agents on the ground to meet with customers, we need all of our marketing tools to be done online as well. Developing marketing strategy and events that would fit a large age span, 18+, is a challenge. There is a great need for financial and human resources to undertake such an ambitious project. As we are a startup in Halifax Nova Scotia, we lack the necessary resources and we need help with the strategic planning and implementation to make our vision become a realty.

HOW MANY STUDENT INTRAPRENEURS WILL THIS PROJECT ACCOMMODATE?/DE COMBIEN D’ÉTUDIANTS AVEZ-VOUS BESOIN POUR EXÉCUTER CE PROJET? 5 Students

TIME COMMITMENT PER STUDENT/TEMPS DE TRAVAIL PAR ÉTUDIANT: 40 hours per student

KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET:

• Marketing strategy
• Operational Strategy
• Financial Analysis
• Schedules, task descriptions, resource allocations, and timelines for implementation

IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:*

• Digital marketer
• Operations manager
• Social media specialist
• Media and communications manager
• Financial analyst

FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET:

A comprehensive plan to enter the Ontario market that includes:

• Operations
• Expansion plan
• Required funds
• Digital marketing strategy
• Schedules, task descriptions, resource allocations, and timelines for implementation
  

PROJECT MENTOR NAME/NOM DU MENTOR DU PROJET:

Aisha ElSherbiny