Marketing Strategy Plan & Content Preparation - LevelUp
Project scope
Categories
Market research Digital marketing Copy writing Social media marketing Website developmentSkills
marketing strategies target market marketing content creation value propositions social media search engine optimizationWe want students to help us build a marketing strategy plan to grow and engage our target market: Companies wanting to improve their current advertising performance and strategy. We’d like to know how we can maximize use of different channels and get recommendations to improve our messaging.
The main questions we’d like students to help us answer are the following:
- How do students currently perceive our brand and marketing, based on publicly available information about our company?
- What channels should we utilize for promotion, including ones we are not currently using?
- The current channels we use are Facebook, LinkedIn, and Twitter. LinkedIn will be the best channel to focus on we have determined so far.
- How could our messaging be updated to better explain our value proposition?
- Create content for the website and social media channels
- Develop new website and backend SEO strategy
We currently have an opening for up to four students
Weekly check-in to answer questions and provide guidance as required.
About the company
We help established companies already investing in marketing and looking to expand it more profitably.
We can save you money and create a new strategy around paid advertising, social media strategy, brand awareness, and Google search to increase the number of people aware of your service or product and ready to buy.
We work with B2B or B2C companies and work with clients all over North America.