Goldenevents&rentals is seeking to enhance its strategic positioning within the event rental industry by understanding its competitive landscape and identifying opportunities for market expansion. The project aims to provide a comprehensive analysis of key competitors, focusing on their strengths, weaknesses, market share, and unique selling propositions. Additionally, the project will explore potential markets for expansion, considering factors such as demographic trends, consumer preferences, and regional opportunities. This analysis will help Goldenevents&rentals make informed decisions about future growth strategies and improve its competitive edge. The project will require learners to apply their knowledge of market research, data analysis, and strategic planning to deliver actionable insights.

The project deliverables will include a detailed competitive landscape report, highlighting key competitors and their market positions. Additionally, a market expansion report will be provided, outlining potential new markets and strategic recommendations for entry. These reports will be presented in a professional format, including visual aids such as charts and graphs to support the analysis. The deliverables will offer Goldenevents&rentals a clear roadmap for enhancing its market presence and identifying growth opportunities.