Marketing Strategy for BS Transport
Project scope
Categories
Branding & style guides Advertising Marketing strategySkills
marketing strategies target audience marketing channel transportation management systems marketing branding market shareBS Transport, a logistics and transportation company, is seeking to enhance its market presence and attract new clients. The company has identified the need for a comprehensive marketing strategy that leverages digital platforms and traditional marketing channels. The project will involve creating a detailed marketing strategy that includes branding, advertising, and promotional activities. By applying classroom knowledge in marketing principles, students will gain practical experience in developing a strategy that can be implemented by BS Transport to increase its market share.
The project deliverables will include
-Comprehensive marketing strategy document for BS Transport. This document will outline the proposed marketing objectives, target audience, and recommended marketing channels.
-Detailed action plan with timelines and budget estimates for each marketing activity.
The deliverables will also include a presentation summarizing the strategy and key recommendations, which will be presented to BS Transport's management team.
About the company
BS Transports is a cutting-edge transportation company that specializes in providing a wide range of rental vehicles to consumers throughout Ontario. Our extensive fleet includes cars, trucks, and specialty vehicles, ensuring that we meet the diverse needs of our customers. We are dedicated to delivering a seamless and reliable transportation experience for individuals and businesses across the province.