BS Transport, a logistics and transportation company, is seeking to enhance its market presence and attract new clients. The company has identified the need for a comprehensive marketing strategy that leverages digital platforms and traditional marketing channels. The project will involve creating a detailed marketing strategy that includes branding, advertising, and promotional activities. By applying classroom knowledge in marketing principles, students will gain practical experience in developing a strategy that can be implemented by BS Transport to increase its market share.

The project deliverables will include

-Comprehensive marketing strategy document for BS Transport. This document will outline the proposed marketing objectives, target audience, and recommended marketing channels.

-Detailed action plan with timelines and budget estimates for each marketing activity.

The deliverables will also include a presentation summarizing the strategy and key recommendations, which will be presented to BS Transport's management team.